Marsha R. Levine, through her company A List Entertainment, Inc. has scored successful product placements in major Hollywood films for leading brands like Turkish Airlines, Duracell, Dr Pepper/7UP and more.
Last Updated: March 11, 2016 6:32 pm GMT
(Los Angeles, California--March 11, 2016) Matching the perfect brand with the right movie or television show takes more than just talent. It blends an art of visionary insight to make the perfect match and the business acumen to navigate the partnership between the brand and studio. Marsha R. Levine has not only specialized in brand product placement for more than 20 years but she’s a leading pioneer in the field. She is the CEO of A List Entertainment, Inc., a brand product placement agency that she founded in 1990.
Since that time, Levine has matched top-rated brands with Hollywood’s biggest studios; starting with the placement of Dassault Falcon Jet in classic films such as The Pelican Brief and The Sum of the Fears and as a brand integration in America’s Next Top Model. She also placed a Challenger 850 from Bombardier Aerospace in Twilight Saga Breaking Dawn 1. Levine represented Dr Pepper/7UP for more than 10 years and OXO International for more than a decade. She has positioned these brands and others including Maxell, Duracell, Sennheiser, Cristal, Fetzer, OTB Jeanswear, and Kellogg’s in primetime shows such as The Apprentice and Desperate Housewives, Love and in films such as The Matrix, Spiderman 2 and The Departed from Warner Bros.
Most recently, Levine has scored another successful aircraft placement with Turkish Airlines in Warner Bros. Pictures’ upcoming release of Batman v Superman: Dawn of Justice. She also secured Swiss Airlines a place in the upcoming movie Inferno starring Tom Hanks. Levine’s skills and visionary instinct at identifying Hollywood properties for her clients as well as her relationships with the executives at the studios and knowledge of the film making process, bring her clients some of the most successful placements in Hollywood history. During Levine’s history, she has secured billions of impressions for her clients through brand product placement.
“There is real art to curating a product placement in a Hollywood film,” says Levine. “Success stems from the understanding of the filmmaker’s sensibility of the production including characterization and emotion and then matching that with the right brand for the demographic and feel.”
To see Levine’s product placement work in Hollywood and to learn more about her services, visit AListEntertainment.com.
Levine is well-respected by the studios and her clients alike. Levine has been instrumental in guiding the growth of the product placement industry since 1991. She is a founding member of the Placement Association of America and served on the board of directors for two terms as well as was a leading member on its ethics committee. Today, product placement and branded integration are recognized as important alternatives to traditional advertising, and Levine is credited with pioneering this work.
Levine is also a philanthropist serving as a United Nation Peace Messenger with The World Association of Former United Nations Interns and Fellows (WAFUNIF) under the auspices of UN Resolution 53/25 A Decade of Culture of Peace for Children. She also initiated and oversees the UN Millennium Development Goals (MDG) Youth Video Awards, for videos that youth produce based upon one or more of the MDGs, targets for addressing extreme poverty, hunger, disease, lack of adequate shelter, and exclusion, while promoting gender equality, education, and environmental sustainability.
About A List Entertainment, Inc. and Marsha R. Levine
Marsha R. Levine founded A List Entertainment, Inc. in 1990. A pioneer in the field of aviation placements, Levine has become one of the leaders in brand integration and product placement. She speaks worldwide and is known for her historic placements, such as Duracell in The Matrix and Dr Pepper in Spiderman 2. Levine is one of the founders of the Product Placement Association established in 1991. She sat on the board for two terms, headed its Ethics Committee and was instrumental in establishing product placement guidelines and business practices.