GenArts Appoints Christopher Boyd to Manage Reseller Program


Last Updated: March 25, 2016 3:56 pm GMT
(Cambridge, Massachusetts--March 25, 2016) GenArts Inc., the premiere provider of specialized visual effects software for the film, broadcast, and video industries, is pleased to announce the appointment of Christopher Boyd as its new Channel Sales Manager. Boyd is charged with overseeing sales, operations, and support for resellers of video software products and third-party plugins.

“Resellers are critical partners for us at GenArts,” explains George Naspo, VP of Sales. “Chris Boyd’s appointment to Channel Sales Manager is part of our ongoing efforts help some of our most valuable customers grow their businesses.”

Chris Boyd has been a member of the GenArts sales team since 2012. “I’m thrilled to be responsible for overseeing the reseller program at GenArts,” says Boyd. “This is an amazing opportunity and I’m looking forward to working closely with our partners to help them enhance their offers and increase their sales of GenArts Sapphire plug-in suite.”

Boyd will divide his attention between supporting existing resellers and on-boarding new partners into GenArts’ channel program.

Resellers who are interested in more information about GenArts and Sapphire can contact Chris Boyd at or (617) 229-7345. He will also be available at the GenArts booth (#SL5709) at the National Association of Broadcasters (NAB) event April 18 - April 21 in Las Vegas, NV.

Prior to joining GenArts, Boyd held sales roles at Comcast and CBS Radio. He holds a Bachelor of Arts in Business and Corporate Communications from Northeastern University.

For information about GenArts, please visit

About GenArts, Inc.

GenArts, Inc. is a leading global provider in specialized visual effects software for many industry standard editing and composition solutions. Its flagship product, Sapphire, has become the standard for high-end visual effects creations at leading studio, broadcast, and post-production facilities of all sizes around the world.


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