(March 29, 2016) M&C Saatchi LA has announced that Kathryn Schotthoefer has been named President of Heavenspot. Heavenspot is an integrated digital creative company founded by Executive Creative Director Chevon Hicks. Known for its industry-leading social and digital campaigns, Heavenspot has worked with a range of entertainment and technology clients. The company became part of M&C Saatchi LA, expanding the agency’s digital and social division M&C Saatchi SHARE, in 2015.
“During our work together over the last eight months, it was evident that this was the natural next step,” says Huw Griffith, CEO and Partner, M&C Saatchi LA (including M&C Saatchi SHARE and Heavenspot). “Her leadership will expand the company’s social and digital capabilities and offering to our entertainment clients and beyond. We couldn’t be more excited.”
Previously Heavenspot’s Sr. Vice President, Social Media, Kathryn (@katschott) was responsible for driving strategy across Heavenspot’s social clients, developing creative, buzz-worthy social campaigns, as well as working with some of the largest companies in the entertainment industry on social research & fan analysis, social CRM, and enterprise-level social strategy. In her new role, she will be unifying Heavenspot’s strong strategic, creative, and technical units to offer the innovative campaigns that have earned Heavenspot a reputation as an industry leader, across the complete digital landscape.
“Modern marketing requires a deep understanding of the complex nature of a consumer’s interaction with brands across all touchpoints and digital is increasing those touchpoints by the day,” comments Kathryn. “This is an incredible opportunity for me: to be able work with the most talented professionals in the industry and to prepare Heavenspot for continued growth by bringing our teams even closer together for the kind of speed, innovation and flexibility that clients like ours deserve.”
With over a decade of experience, marketing hundreds of titles for studios like Warner Bros, New Line Cinema and Twentieth Century Fox, Kathryn has a unique ability to understand fan communities and create social programs that excite the fans and deliver strong ROI to the client. Since moving to the agency side, she has worked on various creative and strategy projects for clients such as Netflix, Disney, FX, Hulu, Maker Studios, Amazon Studios, Warner Bros., and ABC.
About M&C Saatchi LA:
Founded by Maurice and Charles Saatchi with the principal of ‘Brutal Simplicity of Thought,’ M&C Saatchi is the world's largest independent marketing communications group, with 24 offices in 18 countries and was named runner up for Campaign Magazine’s Agency Network of the Year 2015. The network employs more than 1,800 people who service over 200 clients, spanning advertising, design, social, content, digital marketing, mobile, public relations, sponsorship and event management. Named in the top 5 of Ad Age’s Best Places To Work 2015, M&C Saatchi LA has produced iconic work for Ketel One, Crystal Cruises, Qantas Airways, Epson, Fox, Miramax, ABC, Netflix, the San Diego Zoo, UGG® Australia, New Mexico Tourism Department, and Google. Social and digital specialists Heavenspot became part of M&C Saatchi LA in 2015, expanding the agency’s reach into the entertainment and technology industries in collaboration with M&S Saatchi SHARE. For more information, please see www.mcsaatchi-la.com
Heavenspot helps some of the world’s greatest brands create technology experiences that tell stories, build communities and start conversations. The company’s in-house team of developers, community managers, designers, strategists, creative directors, project managers and writers create groundbreaking campaigns for technology, consumer products and entertainment companies. Founded in 1996, Heavenspot brings collective decades of experience to every project. Everything is digital; it is ubiquitous and Heavenspot’s special blend of leading creative, combined with consistently amazing technology, is perfect for any client seeking to disrupt and ultimately own the space they’re in.