TMD hands over first phase of asset and workflow management infrastructure to Astro

News

Leading Asian broadcaster simplifies operations and expands capabilities with Mediaflex

Last Updated: March 31, 2016 7:48 pm GMT
(Aylesbury, UK--March 31, 2016) TMD, the leading provider of asset management systems for digital and physical assets, has handed over the first phase of a comprehensive file-based workflow platform at Astro, the leading satellite broadcaster for south-east Asia. From its two broadcast centres in Kuala Lumpur, Malaysia, Astro delivers around 180 SD and HD channels, with related online and catch-up services.


TMD hands over first phase of asset and workflow management infrastructure to Astro

The contract, awarded in 2014, is for a completely integrated asset management and software-defined workflow system, with TMD’s Mediaflex®-Unified Media Services (UMS) platform at its centre. The aim of the project is to achieve the required operational productivity and improve efficiency by creating a more automated and cohesive content preparation process. The Mediaflex-UMS system brings together the previously disparate SD and HD workflows, as well as fully integrating Astro’s online services into a common operation.

A key requirement was not just that Astro wanted to move to automated workflows, but that it should be able to design and modify its own processes. Mediaflex-UMS includes the ability to design workflows through a simple and straightforward GUI, allowing Astro staff to plan, test and implement workflows in the future.

An important part of the Mediaflex-UMS implementation was the requirement to integrate closely with other vendors’ systems to provide unified workflows. Services now linked to the Mediaflex-UMS platform at Astro include linear playout automation from both Grass Valley and SAM, Interra Systems Baton automated quality control, MSA Focus broadcast management & traffic, and a Front Porch (Oracle) DIVArchive HSM.

For TMD, CEO Tony Taylor said “We are seeing the smart broadcasters around the world, like Astro, while already tapeless in most areas, recognise that replacing existing legacy MAM workflow systems is the perfect opportunity to progressively reduce the volume of tape processing and further automate other processes. They are not simply migrating their tapes to files, they are developing a new architecture which can continually be redefined through innovative new workflows. That gives them complete flexibility to react very quickly as business requirements change.

“At TMD we spotted that this would be absolutely critical to the success of the transition to IP infrastructures, and we made software-defined workflow flexibility an absolute cornerstone of our development programme. Most important, the Mediaflex®-UMS platform gives the tools to create, modify and manage workflows to the broadcaster. Through a simple user interface they can set up rich, relevant workflows themselves in minutes, then test them and get them online to meet their timescales. That is the level of agility that today’s broadcasters need, and TMD is unique in providing.”

Taylor will present Astro Case Study: Achieving a Quantum Leap in Operational Performance Through Software-Defined Workflows at BroadcastAsia 2016 as part of the Broadcast Engineering and Technology Conference – Next Generation Workflow & Digital Assets Management – on Wednesday, 1 June at 3.30 PM.




About TMD

TMD is a leading provider of software products focused on delivering media & content management solutions to the global media, broadcast and archive sectors. The Mediaflex® - Unified Media Services (UMS) platform provides a cloud-enabled, service-orientated architecture delivering media-aware, software-defined workflows supporting a wide range of media services, both from TMD’s own media service products and those of our partners. Mediaflex-UMS supports the management of both physical media, such as film and tape, as well as digital content. TMD’s flexible range of cost-effective packaged media service products for ingest, non-linear delivery, post production, DAM and archiving, are available individually or integrated into a Mediaflex-UMS platform for complete and scalable end-to-end workflow solutions. The Chameleon browser interface has been designed to be easy to use, requiring little to no user training and can be use with all of TMD’s media services. Headquartered in Aylesbury UK, TMD’s global reach includes office locations in the USA and Australia. For additional information on TMD products and services, please visit www.tmd.tv

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