Wildchild Edits Visually Poetic Spot for DOVE(R) Fruit & Nut

News


Last Updated: April 10, 2016 11:02 am GMT
(April 10, 2016) DOVE® Chocolate recently launched a new campaign in support of its Fruit & Nut product. The spot (:60 and :30), was created by BBDO New York and edited by Richard Cooperman of Wildchild.



DOVE® Fruit & Nut offers a sensorial experience, inspiring colorful dreamscapes of surreal visual poetry, heightened senses, and captivating images. In the spot, “Pleasure,” we open on a woman tasting DOVE® Fruit & Nut, followed by a fantasy of abstract metaphoric scenes, which represent the explosion of flavors and textures she’s experiencing through the chocolate.



To view the spot: https://vimeo.com/155596296

The :30 spot is currently on-air with a :60 version slated to run online soon.






Client: Mars

Airdate: 2/8/16

Spot Title: “Pleasure” for DOVE® Fruit & Nut

Ad Agency: BBDO / New York City, NY

Chief Creative Officer BBDO Worldwide: David Lubars

Chief Creative Officer BBDO New York: Greg Hahn

Executive Creative Director: Susan Golkin

Creative Director: Alessandro Fruscella

Group Executive Producer: Amy Wertheimer

Executive Producer: Tara Leinwohl

Music Producer: Rani Vaz

Business Manager: Paul Cisco

Senior Art Director: James Kuczynski

Copywriter: Allie Steele

Senior Account Director: Lisa Piliguian

Account Director: Ashley Gill

Account Manager: Annabelle Ewen

Assistant Manager: Aparna Joshi

Production Company: The Joinery / Los Angeles, CA

Director: Karina Taira

DP: Ross Richardson

Executive Producer: Gerard Cantor

Producer: Cecilia Salguero

Where shot: Chile

Editorial Company: Wildchild / New York City, NY

Editor: Richard Cooperman

Assistant Editor: Tyrone Rhabb

Senior Producer: Valerie J. McAndrews

Managing Director: Scott Spanjich

Telecine Company: Company 3/ New York, NY

Colorist: Tim Masick

Producer: Rochelle Brown

Finish Company: Eight VFX / New York, NY

Conform Artist: Fabien Coupez

Executive Producer: Alyssa St. Vincent

Producer: Graham Dunglingson

VFX Company: Eight VFX / Los Angeles, CA

Lead CG Artist: Fred Hopp

Executive Producer: Baptiste Andrieux

Producer: Michael Shores

Music Production Company: Amber Music / New York City, NY

Composer: Jake Warren

Executive Producer: Michelle Curran

Producer: Mike Perri

Audio Post & Sound Design: Rob DiFondi @ Sound Lounge / New York City, NY

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