(Hollywood, California--April 16, 2016) Reid Burns, President of Post Production at Hybrid post production facility Cognition
will take part in an NAB Show Live panel discussion on Digital Workflows at the 2016 NAB Show. Burns will discuss Cognition’s pioneering work in developing new workflows for post-production and its use of the groundbreaking Mistaka finishing and color-grading platform—the largest such installation in Los Angeles. The panel discussion is scheduled for Thursday, April 21st at noon, and will be broadcast online at nabshow.com
Burns will talk about Cognition’s current expansion plans and recent projects in an on-camera interview with postPerspective editor Randi Altman. That interview is slated for 11:00 a.m., Wednesday, April 20th. The interview will take place at the postPerspective booth (SL8826) and be broadcast on the publication’s website
Burns joined Cognition in 2015. His background includes senior positions with Reliance MediaWorks and Fotokem. Most recently, he served as Senior Vice President of Mexico City post house Labodigital.
Launched last fall, Cognition is pioneering a new model for film and television that transcends traditional boundaries separating development, production and post. It is nearing completion of a multi-million dollar expansion of its creative campus in Hollywood that will include the addition of two 4K digital cinema finishing theaters, a scalable visual effects pipeline, creative office space and an emerging technologies research facility.
Cognition is a visual imaging studio, media laboratory and creative campus. Founded in 2015 by Brian Pope, the studio empowers filmmakers and other creative parties by providing them with the resources, both artistic and technological, as well as the collaborative environment they need to produce great work.
Cognition is located at 900 N Cahuenga Blvd., Suite B, Los Angeles, CA 90038.  874.4487 www.cognition.la