IPV Curator Content Factory MAM system extension to Adobe Premiere CC


New integration allows editors and post-production teams to monitor assets and metadata from multiple sources in real-time

Last Updated: April 19, 2016 5:51 am GMT
(April 19, 2016) On its NAB booth (#N4520), UK-based media asset management and technology specialist, IPV, will demonstrate a new extension between its Curator media asset management (MAM) system and Adobe® Premiere® Pro CC. The new Curator extension features an intuitive User Interface (UI) offering users a seamless transition to the Adobe Premiere Pro editing platform.

Live Markers is a new functionality made possible by the integration of Curator and Adobe Premiere Pro. This feature enables a user to import assets from Curator and then use Adobe Premiere Pro to monitor the content for any Clip Marks made by other Curator users such as Standards and Practice or a Sports Logging Interface. This gives the editor live updates for all Markers and associated metadata for a more efficient real-time workflow.

Access to this live information helps editors make fast edit decisions within a live production environment. Using Adobe Premiere Pro, the editor can make Markers as part of any edit decisions. These markers will then be exported back to the Curator MAM system where the marker information is ingested and stored alongside the original asset.

IPV’s CEO, David Cole, reports that the Adobe Premiere Pro integration will assist organizations working in live sports, reality TV and anyone wanting to speed up the production process. “Extending the editing toolset this way has significantly increased broadcast production efficiency, reduced operating costs and created a new means for driving content production in live environment,” commented David Cole.

“Our goal is always to keep products and system solutions at the leading edge of development in broadcast workflows,” said Sue Skidmore, head of partner relations for Adobe professional video. “Innovative integrations like the new IPV Curator help our customers in their day-to-day operations, by connecting and simplifying their Marker and metadata workflows.”

Visitors to NAB can see the new IPV Curator extension for Adobe Premiere Pro CC at the IPV booth, N4520. The extension is available to buy now through IPV’s international reseller network.

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About Adobe at NAB 
At NAB 2016, Adobe is previewing updates for its Creative Cloud video and audio tools - including Adobe Premiere Pro CC, After Effects CC, Audition CC, Media Encoder CC and Prelude CC - and showing Adobe Anywhere, Adobe Stock and Adobe Primetime. Over the past year, Adobe added hundreds of features, including comprehensive native format support for UltraHD editing, continued color advancements and support for HDR workflows, more than 100,000 4K video assets to Adobe Stock available directly in Adobe Premiere Pro CC and After Effects CC, and popular new features like Remix for Audition CC. See Adobe at NAB in Booth SL3910, and don’t miss the Creative Master Series panel with the post-production team from 20th Century FOX’s Deadpool on 4/19, 4:15-5 p.m., Room S220.

About IPV
IPV works at the forefront of Media and Entertainment and our software is used globally by blue chip Companies to streamline digital media production processes; enabling teams around the world to collaborate on creative works to Inform, Educate and Entertain. Clients including A&E Networks, CNN, Endemol reality TV productions, NASA, Sony Pictures, The Oscars®, Turner Digital Sports and U.S. retail giant Home Depot. The company’s solutions are used for acquisition through to catalogue, archive and edit of rich content for live highlights through to library footage; exploiting camera originals, archive materials and metadata to produce compelling content across all digital platforms. Additional information about IPV is available at www.ipv.com


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