- RT Software partners with Alston Elliot to deliver first virtualised advertising solution in Africa


Last Updated: April 22, 2016 1:23 pm GMT
(London, U.K.--April 22, 2016) RT Software, a worldwide provider of real-time graphics solutions, has partnered with Alston Elliot South Africa and Mo-Sys to deliver a virtual advertising solution to SuperSport International, South Africa’s premium pay-television sports broadcaster.

The broadcaster selected Alston Elliot, a leading sports television graphics company, to supply a virtual advertising system to replace the traditional method of painting sponsor branding onto the playing surfaces of the stadiums. The solution is used to deliver an improved experience to one of SuperSport’s main sponsors — mobile communications company Vodacom — during coverage of Super Rugby franchise games in South Africa across six venues.

The solution combines six RT Software virtual advertising systems with camera tracking technology from Mo-Sys, a developer of camera technology products. The project was overseen by Alston Elliot South Africa’s commercial and technical director, Andre Abrahams.

“This is a first for both Alston Elliot and the South African broadcast space — deploying a virtualised advertising system. It’s an ingenious and highly innovative solution that not only met our requirements, but that was delivered according to a very tight deadline,” says Abrahams. “It was also ideal from SuperSport’s point of view as a Super Rugby production with virtual branding requires no extra cabling or specialised camera heads. The tracking technology provided by Mo-Sys is retrofitted onto existing kit in SuperSport’s outside broadcast facilities.”

Abrahams also emphasized the importance of staffing and training — the latter provided by RT Software.

“Part of the project also included employing and training a group of aspiring junior broadcast engineers from some of the poorer previously disadvantaged communities in South Africa. As this projects grows, so we will look to expand the team, thereby growing local expertise and building opportunities which has always been at the forefront of our wider strategy in this region."

About RT Software:

RT Software is a worldwide leading provider of real time graphics solutions. The product set spans CG, template driven 2D and 3D graphic overlays, election and news room graphics, specialist sports graphics and virtual studios. From its beginnings as an off shoot of the BBC 3D graphics Department in 2004, it now has installs from Iceland to New Zealand and includes the BBC, BT Sport, Fox Sports, NBC, Sky Sports and News in the UK, Australia and NZ along with many other Tier 1 broadcasters in its growth.


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