Park Pictures Director Vincent Haycock and Florence Welch Premiere The Odyssey


Short film created for Florence + the Machine album How Big How Blue How Beautiful Was Directed by Vincent Haycock

Last Updated: April 26, 2016 8:26 pm GMT
(April 26, 2016) On April 21st at 11 a.m. PST/2 p.m. EST, the film The Odyssey, directed by Vincent Haycock via Park Pictures for Florence and the Machine, had its worldwide debut. The film, which stars Florence Welch, premiered in full April 20th at a live screening at London’s Dalston’s Rio cinema, followed by a premiere April 24th online at and a live Facebook Q&A session. On May 4th, the film has its US theatrical premiere at Village East Cinema in New York City.

The Odyssey, like the epic poem by Homer, is a journey,” says Haycock. “It’s Florence’s personal journey to find herself again after the emotional storm of a heartbreak,” the director adds.

Directed by longtime Welch collaborator Haycock, The Odyssey unites each of the visual film segments created for How Big How Blue How Beautiful—including highly cinematic Haycock-directed music videos “What Kind Of Man,” “St. Jude,” “Ship To Wreck,” “How Big How Blue How Beautiful,” “Queen Of Peace” and “Delilah.” The film which together comprise The Odyssey were released one-by-one in 2015 and 2016.

“Like the layers of Dante’s purgatory, each song or chapter represents a battle that Florence traversed and physical landscape that embodied each songs or story,” Haycock explains. “Its a metaphorical journey about escaping your demons, confronting yourself and returning to the original Florence, the dancer, the performer, the lover.”

Haycock previously worked with Florence Welch directing overwhelmingly popular music videos for ‘Sweet Nothing’ with Calvin Harris, as well as ‘Lover to Lover.’

Critical praise for How Big How Blue How Beautiful:

50 Best Albums of 2015

“Florence Welch’s most personal, vulnerable and moving album to date”
“A sexy record that sticks to some familiar themes: a woman wrestling with lovers and emotions, often with biblical allusions, liquid-courage assists and a near-violent intensity…a magnificent bit of British brooding.”

50 Favorite Albums of 2015

“There were already few singers who could match Welch for vocal power, but on songs like ‘Queen of Peace’ and ‘Long & Lost’ she lets pain mix with the pageantry and lands somewhere near the tarnished uplift of Rattle & Hum-era Bono”

40 Best Albums of 2015

“Her voice remains a galactic force capable of swallowing entire planets whole”

“Florence + the Machine delivered one of the most galvanizing sets in recent festival history. Flame-haired singer Florence Welch…was something closer to warrior woman: an outsize physical presence who doesn’t so much sing as emit deeply emoted sounds out of some wellspring of the collective unconscious who commanded her space and demanded undivided attention. She was riveting.”


Production Company: Park Pictures

Director: Vincent Haycock

Executive Producers: Jackie Kelman Bisbee, Mary Ann Marino, Alex Fisch

Head of Production: Anne Bobroff

Creative Director: Tabitha Denholm

Director of Photography: Steve Annis

Editors: Vincent Haycock, Tabitha Denholm (What Kind of Man chapter)

Production Designers: Shane Valentino (What Kind of Man chapter), James Lapsley (Queen of Peace/Ship to Wreck chapter), Jay Hougaard (Delilah and Third Eye chapters)

Visual Effects: a52

VFX Artists: Andres Barrios, Andy McKenna, Michael Vagilenty, Michael Plescia

Flame Assist: Chris Riley

Roto Artist: Tiffany German

Producer: Kelly Noecker

Sound Mix: Tom Paolantonio

Label: Universal

Executive Producer: Bob Brimson

Management Company: Luv Management

Managers: Hannah Gianboulis, Mired Nash

Choreographers: Ryan Huffington, Holly Blakely (Delilah and Third Eye chapters)

Music Video Representation: Free Agent UK, Lark Creative US

About Vincent Haycock:

Haycock is an award-winning film, commercial and video director. In the clips realm, Haycock has directed award-winning videos for the likes of Florence and the Machine, Paul McCartney, U2, Lana Del Rey, Raffertie, Spiritualized and over nine videos for Calvin Harris. Haycock has received numerous nominations and awards for his music video work including an MTV VMA for Calvin Harris “Feel So Close”.

About Park Pictures

Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and acclaimed filmmaker/cinematographer Lance Acord, Bicoastal/London-based Park Pictures has an auspicious track record of discovering and mentoring new talent in both the commercial and film spheres, and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies, studios and clients worldwide by engaging all members of its team in creative problem solving.

Park Pictures has earned the highest accolades for their international work, including an Oscar, an Emmy, and 18 Cannes Lions. Lance Acord has earned three DGA nominations for his commercial work and newly-signed directing duo The Mercadantes received a 2015 DGA nomination. Known for their story-driven film work, Park Pictures has been selected for Creativity’s “Production Company A-List” for nearly ten consecutive years. In 2015, co-founder Jacqueline Kelman Bisbee was selected for the 2015 Cannes Lions Film Craft jury and Advertising Age's prestigious 'Women to Watch' honor. Park Pictures’ feature division, headed by Producer Sam Bisbee, Jacqueline Kelman Bisbee and Lance Acord, has produced five features, all of which were selected for the Sundance Film Festival. In 2010, Park Pictures won an Academy Award for the company’s first narrative film, live-action short “The New Tenants,” starring Vincent D’Onofrio.


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