VR Playhouse and Jaunt Immerse Viewers in Traditional Mexican Music and Dance for Cinco de Mayo

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Last Updated: May 6, 2016 6:41 pm GMT
(Los Angeles, California--May 6, 2016) Jaunt Studios and VR Playhouse team up to celebrate Mexican heritage in a dazzling visual display of music and dance in the new virtual reality experience “La Fuerza Imprevista.” Released in celebration of Cinco de Mayo, the vibrant cultural experience is available for viewing exclusively on the Jaunt VR app.



The experience features Latin Grammy-nominated all-female mariachi band Flor de Toloache, elegant ballet folklorico dancers from Leyenda Dance Company and beatboxer, Musical Mammal. The result is a modern interpretation of traditional Mexican art that provides viewers with an immersive viewing experience of a lively cultural performance.

To produce this immersive VR experience, Jaunt Studios and VR Playhouse filmed in former cathedral-turned-event space Vibiana for its powerful acoustics and expansive, ornate setting that lends itself to a memorable visual experience. As the mariachi band and dancers swirl in from all directions, beatboxer Musical Mammal creates an interlude between the songs, effectively merging tradition with modernity.

The VR piece allows the viewers to explore the performances surrounding the space at their leisure, allowing for the creation of a more personalized and immersive experience. Click HERE to download the Jaunt VR app to view the VR experience on the Jaunt app, available on all available platforms, including iOS, Android, GearVR, Oculus Rift and the Vive.



VR Playhouse CEO Christina Heller utilized the Jaunt One camera to make the magic happen.



Dancing around a virtual reality camera was a new experience for the well-traveled dance team

Credits:

Production Companies: VR Playhouse and Jaunt

Director: Catherine Day

Executive Producers: Catherine Day, Christina Heller

Producers: DJ Turner, Andy Averbuch

Producer and Editor: Andrew Schwartz

Camera/Associate Producer: Kenny Voelker

Production Coordinator: Christine Young

Assistant Camera and Sound: Ian Midgley

Production Sound Mixer; ADR Recordist: Jason Stare

Ambisonic Sound and Mix: ECCO VR

Talent:

Music: Flor De Toloache: Mireya I. Ramos, Shae Fiol, Julie Acosta, Eunice Aparicio

Dancers: The Leyenda Dance Company

Beatboxing: Musical Mammal, a.k.a. Gabriel Arguello


About VR Playhouse

VR Playhouse is a Los Angeles-based creative studio and full-service production company specializing in virtual and augmented reality. With a fervent passion for transporting viewers through meaningful experiences in immersive media, founders Christina Heller and Ian Forester have amassed a specialized team with diverse backgrounds ranging from production to animation, journalism, VFX, theater and live events. From creative to production and distribution, VR Playhouse delivers complete projects through its cohesive VR pipeline.

Boasting a broad range of projects in the commercial, live sports, cinematic narrative and high-end real estate industries, VR Playhouse’s original VR content transports viewers into unexplored times and locations, allowing audiences to transcend their daily lives and experience new perspectives and emotions.


About Jaunt

Jaunt is pioneering the future of creative storytelling through cinematic virtual reality. Founded in 2013, Jaunt is the leading developer of the hardware, software, tools, and applications to enable cinematic VR and put the power of virtual reality in the hands of today’s best content creators. In addition, Jaunt works with leading creatives – from brands to artists to filmmakers – to create cutting-edge content through its studio arm, Jaunt Studios. Headquartered in Palo Alto, California, the company also maintains a presence in Los Angeles and produces branded and original VR content for audiences worldwide. Jaunt’s investors include The Walt Disney Company, Evolution Media Partners, China Media Capital, Highland Capital Partners, Google Ventures, Redpoint Ventures, Axel Springer, ProSiebenSat.1 SE, The Madison Square Garden Company, Peter Gotcher, Blake Krikorian, and Sky (corporate.sky.com). Experience more at www.jauntvr.com.

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