(May 31, 2016) Lucky Post's Logan Hefflefinger and Scottie Richardson tag team two new spots via The Richards Group that use unexpected situations to demonstrate the ways GameStop brings Power To The Players.
“Goat” is a wonderfully absurdist explanation of GameStop’s trade program. Working with the agency creative team, Hefflefinger found the pattern for the banter, while Scottie Richardson sound designed and mixed tracks and bleats.
Watch “Goat” here: https://vimeo.com/168376049
The second spot, "Hole In The Wall,” uses dental horror-story stereotypes to promote an exclusive limited edition poster when you pre-order DOOM.
View “Hole In The Wall” here: https://vimeo.com/168377129
Agency: The Richards Group Producer: Laurie Shannon Creative Group Heads: Lynda Hodge and David Canright Copywriter (Goat and Hole): Joey Googe Art Director (Goat): Diego Zelaya Art Director (Hole): David Styler
Production Company: Independent Media Director: Danny Leiner
Post Production: Lucky Post Editor: Logan Hefflefinger Assistant Editor: Juan Vargas Graphics: Seth Olson Sound Design/Mix: Scottie Richardson