AICP (American Independent Commercial Producers) Announces Annual Award Winners

News

The AICP Next Awards Premiere At The Tishman Auditorium At The New School

Last Updated: June 12, 2016 7:39 pm GMT
(New York, New York--June 12, 2016) The AICP Next Awards debuted tonight at The Tishman Auditorium At The New School. The AICP Next Awards is one of the tent pole events of AICP Week – which also includes the premiere of the AICP Show: The Art & Technique of the American Commercial, and the AICP Week Base Camp, which features educational seminars and panels. Jeff Kling, Chief Creative Officer of Fallon Worldwide, served as this year’s AICP Next Awards Judging Chair, as well as the Master of Ceremonies at the Next Awards.

This year’s winners – along with all AICP Next Awards winners – are available for viewing at www.aicpawards.com. Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.

The AICP Next Awards recognizes work in 11 categories: Integrated Campaign, Experiential, Experiential Architecture, Social, Branded Content, Website, Mobile, Viral/Web Film, Virtual Reality, Innovation and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents from each category select The Most Next Award (Best in Show) from among the winners. This year’s Most Next honor went to The New York Times virtual reality piece “The Displaced.” The experience gives users a birds-eye view of what is like to be a refugee of a war-torn country. It was directed by Imraan Ismail and Ben C. Solomon, and produced by VRSE.works for The New York Times. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to Ashoka (ashoka.com), an incubator for social entrepreneurs who are using their companies as a platform for good.

The Jury Presidents and Curators At Large for the AICP Next Awards were: Enrico Balleri, Nike (Curator At Large); Winston Binch, Deutsch North American (Website);Susan Credle, FCB Worldwide (Integrated Campaign); Colleen DeCourcy, Wieden + Kennedy (Viral/Web Film);James Frey, Full Fathom Five (Branded Content); Erica Hoholick, TBWA/Media Arts Lab (Mobile); Nick Law, R/GA (Innovation);Karl Lieberman, Wieden+Kennedy (Curator At Large); Chris Milk, VRSE.works (Virtual Reality);Jaime Robinson, Joan (Social); Kirk Souder, enso (Cause Marketing); Anthony Sperduti, Partners & Spade (Experiential Architecture); and Franklin Tipton, Odysseus Arms (Experiential).

Design and production company Trollbäck + Company collaborated with technology integration experts McCann Systems to create the staging, opening sequence and graphic navigation for the AICP Next Awards premiere. Antfood provided music for the event. Kling served as master of ceremonies at the Next Awards debut. In addition to unveiling the winners, the three winning Integrated Campaigns – Netflix – “House of Cards – FU 2016” | BBH New York; REI – “#OptOutside” | Venables Bell & Partners and Vodafone Romania – “Sunday Grannies” | McCann Bucharest – presented live case studies.

The additional AICP Next Awards winners are:

Next Viral/Web Film

S7 Airlines/OKGO “Upside Down & Inside Out”
Production/Development Company: Bob Industries
Advertising Agency: Tutkovbudkov

The Ad Council “Love Has No Labels”
Production/Development Companies: Persuade Content, Mindride
Advertising Agency: R/GA

Next Branded Content

Old Spice “Make A Smellmitment”
Production Company: MJZ
Advertising Agency: Wieden+Kennedy

S7 Airlines/OKGO “Upside Down & Inside Out”
Production/Development Company: Bob Industries
Advertising Agency: Tutkovbudkov

Next Virtual Reality

Twentieth Century Fox Home Entertainment “The Martian VR Experience”
Production/Development Companies: Fox Innovation Lab, The Virtual Reality
Advertising Agency: Cohn & Wolfe

The New York Times “The Displaced”
Production/Development Company: Vrse.works
Advertising Agency: The New York Times

Clinton Global Initiative “Inside Impact: East Africa”
Production/Development Companies: Felix & Paul Studios in association with m ss ng p eces
Advertising Agency: Matter Unlimited

Next Website

Taco Bell “Ta.co”
Advertising Agency: Deutsch

Google “Lightsaber Escape: A Chrome Experiment”
Production/Development Company: Unit9
Advertising Agency: 72andSunny

Volkswagen Golf R “Unleash Your Rrrr”
Production/Development Company: Steelhead
Advertising Agency: Deutsch

Next Social

Beats By Dre “Straight Outta”
Advertising Agency: R/GA’s Hustle

Gap “Spring Is Weird”
Production/Development Company: PRETTYBIRD
Advertising Agency: Wieden+Kennedy New York

The Ad Council “I Am A Witness”
Production/Development Company: Moonbot Studios
Advertising Agency: Goodby Silverstein & Partners

Next Mobile

L’Oreal Paris “L’Oreal Make Up Genius”
Production/Development Company/Advertising Agency: McCann Paris

Nike “Pace Station”
Advertising Agency: R/GA

Domino’s “Emoji Ordering”
Production/Development Company: Image Brew

Advertising Agency: CP + B

Next Cause Marketing

No Somos Delito (We Are Not a Crime) “Holograms For Freedom”
Production/Development Company: Garlic TV
Advertising Agency: DDB Spain

Chicago Ideas “Music Vs. Gun Violence”
Production/Development Company: Cutters
Advertising Agency: Leo Burnett Chicago

The Ad Council “Love Has No Labels”
Production/Development Companies: Persuade Content, Mindride
Advertising Agency: R/GA

The Ad Council “I Am A Witness”
Production/Development Company: Moonbot Studios
Advertising Agency: Goodby Silverstein & Partners

Next Experiential

States United To Prevent Gun Violence “Guns With History”
Production/Development Company: Rival School Picture
Advertising Agency: Grey New York

Art Institute of Chicago “Van Gogh BnB”
Production/Development Company: Ravenswood Studio
Advertising Agency: Leo Burnett Chicago

Microsoft “Survival Billboard”
Production/Development Companies: MRM, Momentum Worldwide
Advertising Agency: McCann London

No Somos Delito (We Are Not a Crime) “Holograms For Freedom”
Production/Development Company: Garlic TV
Advertising Agency: DDB Spain

Next Innovation

Netflix “Netflix Socks”
Production Company/Advertising Agency: Deeplocal

Sponsors help makes all of the events during AICP Week possible. AICP Partners, who support all AICP events throughout the year, are: CAPS, Deluxe, ProSight Specialty Insurance, and Universal Studios. Its Supporting Partners are: Film Office of The Hawaiian Islands; Panasonic; Sony Pictures Studios; The TEAM Companies; US Virgin Islands Film; and Visit West Hollywood. The AICP Next Awards Corporate Benefactors are McCann Systems; S’well; and Trollbäck+Company.

The AICP Show Corporate Benefactors are: Advertising Age; Aspen Travel; AwardCore; Creativity; Directors Guild of America; Hello World Communications; International Digital Centre, Inc.; Istros Media Corporation; The London NYC; The London West Hollywood Beverly Hills; McCann Systems; Method Studios; Nice Shoes; QUIETMAN; SHOOT Magazine / SHOOTonline; Source Creative; S’well; Trollback+ Company; VER; and Wildebeest. The AICP Show Corporate Patrons are: Adspur; COLOR – An Audio Production Company; Edge Auto; Entertainment Partners; Frankfurt Kurnit Klein & Selz; House of Moves; Marmoset Music; Media Services; Spot Welders; Jeremy Yang; and Yessian.



ABOUT AICP WEEK
AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.

ABOUT AICP
Founded in 1972, AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry by: disseminating information; representing the production industry within the advertising community in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.

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