(New York, New York--June 10, 2016) The AICP Show: The Art & Technique of the American Commercial premiered tonight at The Museum of Modern Art (MoMA) in New York City, closing out AICP Week, a celebration of advertising in the motion image, which also included the debut of the AICP Next Awards at The Tishman Auditorium at the New School, and the AICP Week Base Camp.
Two thousand members of the advertising, marketing and production industries attended the debut of the AICP Show, which celebrated its 25th anniversary this year. Serving as chairperson of this year’s Show was Jules Daly, President of RSA Films. Following its premiere at MoMA, the Show will tour museums and cultural institutions around the country and abroad.
This year’s winners – along with the entire AICP Show and AICP Next Awards archive – are available for viewing at www.aicpawards.com
. Each year, the honored work becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 1,800 pieces of advertising in the motion image.
Each category of the Show may have up to three winners, with the exception of Advertising Excellence/Single Commercial, which may have only one honoree, making that piece “Best in Show.” This year’s honor went to AT&T’s “Close To Home,” out of BBDO New York and directed by Fredric Planchon of Anonymous Content. The ad highlights the dangers of driving while using smartphones to text, talk, post and search.
At the AICP Next Awards, the Most Next honor (Best in Show) went to The New York Times virtual reality piece “The Displaced.” The experience gives users a birds-eye view of what is like to be a refugee of a war-torn country. It was directed by Imraan Ismail and Ben C. Solomon, and produced by VRSE.works for The New York Times. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to Ashoka (ashoka.com), an incubator for social entrepreneurs who are using their companies as a platform for good.
The most honored production companies in the AICP Awards are RSA Films and Smuggler, with four wins each. Garnering three honors each are: Anonymous Content, Biscuit FIlmworks, Bob Industries, MJZ, RESET Content, and Stink USA.
Among directors, John Hillcoat of Stink USA and Trish Sie and Damian Kulash of Bob Industries each earned three honors. Coming in with two honors are: Lance Acord of Park Pictures; Estaban Crespo of Garlic TV; Martin de Thurah of Epoch Films; Limbert Fabian of Moonbot Studios; Andrew Jane of Rival School Pictures; Danielle Levitt of Persuade Content, Sophie Mueller of Wondros; Terence Neale of RSA Films; Wally Pfister of RESET Content; Fredric Planchon of Anonymous Content; and Steve Rogers of Biscuit Filmworks.
On the agency front, various offices of Wieden+Kennedy topped the list with six honors, followed by Deutsch and R/GA with five honors each. Droga5 received four honors, followed by BBDO, Leo Burnett, McCann, TBWAMedia Arts Lab, and Tutkovbudkov, who all received three honors.
The Art & Technique of the American Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 22 categories. The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category.
The AICP Show reel features custom-designed graphics by QUIETMAN, with an original score and sound design by Jeremy Yang. The Show Sponsor reel and loop was created by Method Studios with music by Yessian.
Sponsors help makes all of the events during AICP Week possible. AICP Partners, who support all AICP events throughout the year, are: CAPS, Deluxe, ProSight Specialty Insurance, and Universal Studios. Its Supporting Partners are: Film Office of The Hawaiian Islands; Panasonic; Sony Pictures Studios; The TEAM Companies; US Virgin Islands Film; and Visit West Hollywood. The AICP Show Corporate Benefactors are: Advertising Age; Aspen Travel; AwardCore; Creativity; Directors Guild of America; Hello World Communications; International Digital Centre, Inc.; Istros Media Corporation; The London NYC; The London West Hollywood Beverly Hills; McCann Systems; Method Studios; Nice Shoes; QUIETMAN; SHOOT Magazine / SHOOTonline; Source Creative; S’well; Trollback+ Company; VER; and Wildebeest. The AICP Show Corporate Patrons are: Adspur; COLOR – An Audio Production Company; Edge Auto; Entertainment Partners; Frankfurt Kurnit Klein & Selz; House of Moves; Marmoset Music; Media Services; Spot Welders; Jeremy Yang; and Yessian.
The AICP Next Awards Corporate Benefactors are McCann Systems; S’well; and Trollbäck+Company
ABOUT AICP WEEK
AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.
ABOUT AICP
Founded in 1972, AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry by: disseminating information; representing the production industry within the advertising community in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.
Production Companies On Honored Work
4 Honors – RSA Films
Production Design – Red Bull “Kaleidoscope”
Original Music – adidas Originals “Your Future Is Not Mine”
Agency Art Direction – adidas Originals “Your Future Is Not Mine”
Next/Virtual Reality – Twentieth Century Fox Home Entertainment “The Martian VR Experience”
4 Honors – Smuggler
Copywriting – Delta “Take Off”
Editorial – AT&T “It Can Wait”
Public Service Announcement – Elder Heart “The War At Home”
Low Budget – BelVita “British Businessman”
3 Honors – Anonymous Content
Advertising Excellence/Single Commercial – AT&T “Close To Home”
Direction – AT&T “Close To Home”
Visual Style – Prada “Battlefield”
3 Honors – Biscuit Filmworks
Humor – Old Spice “Whale”
Advertising Excellence/International – Rekorderlig “Silver Skaters”
Direction – Nike Golf “Ripple” (co-production w/Revolver Films)
3 Honors – Bob Industries
Production – S7 Airlines/OKGO “Upside Down & Inside Out”
Next/Viral/Web Film – S7 Airlines OKGO “Upside Down & Inside Out”
Next/Branded Content – S7 Airlines OKGO “Upside Down & Inside Out”
3 Honors – MJZ
Next/Branded Content – Old Spice “Make A Smellmitment”
Sound Design – EA Battlefield “Heist”
Visual Effects – Game of War “Rooftop Alliance”
3 Honors – RESET CONTENT
Animation – Honda “Paper”
Visual Effects – Under Armour “Rule Yourself”
Next/Integrated Campaign - Netflix “House of Cards – FU 2016”
3 Honors – Stink USA
Visual Style – Apple “History of Sound”
Cinematography – Apple “History of Sound”
Production Design – Apple “History of Sound”
2 Honors – Epoch Films
Editorial – Under Armour “Gymnastics”
Cinematography – Under Armour “Gymnastics”
2 Honors – Furlined
Visual Effects – Microsoft Xbox “Halo: The Hunt Begins”
Original Music – 19 Crimes “The Banished”
2 Honors – Garlic TV
Next/Cause Marketing – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”
Next/Experiential – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”
2 Honors – Moonbot Studios
Next/Cause Marketing – The Ad Council“I Am A Witness”
Next/Social – The Ad Council “I Am A Witness”
2 Honors – Park Pictures
Licensed Soundtrack or Arrangement – Nike “Last”
Licensed Soundtrack or Arrangement – HP “Jane”
2 Honors – Persuade Content
Next/Cause Marketing – The Ad Council “Love Has No Labels” (co-produced w/Mindride)
Next/Viral/Web Film – The Ad Council – “Love Has No Labels” (co-produced w/Mindride)
2 Honors – Rival School Pictures
Public Service Announcement - States United Against Gun Violence “Guns With History”
Next/Experiential – State United Against Gun Violence “Guns With History”
2 Honors – Wondros
Production – Target “Target Creates First Ever Live Music Video With Gwen Stefani”
Agency Art Direction – Target “Target Creates First Ever Live Music Video With Gwen Stefani”
1 Honor –
Caviar Content
The Corner Shop
Cutters
Deep Local
Dirty Robber Dutch Uncle
Felix & Paul Studios
Firstman
Gentleman Scholar
ICONOCLAST
Image Brew
Little Moving Pictures
Multimedia Est
m ss ng p eces
Passion Pictures
PRETTYBIRD
Ravenswood Studio
Somesuch
Steelhead
Tool
Unit 9
Vrse.works
Directors On Honored Work
3 Honors – John Hillcoat
Visual Style – Apple Music “History of Sound”
Cinematography – Apple Music “History of Sound”
Production Design – Apple Music “History of Sound”
3 Honors – Tish Sie, Damian Kulash
Production – S7/OKGO “Upside Down & Inside Out”
Next/Viral/Web Film – S7/OKGO “Upside Down & Inside Out”
Next/Branded Content – S7/OKGO “Upside Down & Inside Out”
2 Honors – Lance Acord
Licensed Soundtrack Or Arrangement – Nike “Last”
Licensed Soundtrack Or Arrangement – HP “Jane”
2 Honors – Estaban Crespo
Next/Cause Marketing – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”
Next/Experiential – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”
2 Honors – Martin de Thurah
Editorial – Under Armour “Gymnastics”
Cinematography – Under Armour “Gymnastics”
2 Honors – Limbert Fabian
Next/Cause Marketing – The Ad Council“I Am A Witness”
Next/Social – The Ad Council “I Am A Witness”
2 Honors – Andrew Lane
Public Service Announcement - States United Against Gun Violence “Guns With History”
Next/Experiential – State United Against Gun Violence “Guns With History”
2 Honors – Danielle Levitt
Next/Cause Marketing – The Ad Council “Love Has No Labels”
Next/Viral/Web Film – The Ad Council – “Love Has No Labels”
2 Honors – Sophie Mueller
Production – Target “Target Creates First Ever Live Music Video With Gwen Stefani”
Agency Art Direction – Target “Target Creates First Ever Live Music Video With Gwen Stefani”
2 Honors – Terence Neale
Agency Art Direction – adidas Originals “Your Future Is Not Mine”
Original Music – adidas Originals “Your Future Is Not Mine”
2 Honors – Wally Pfister
Visual Effects - Under Armour “Rule Yourself”
Next/Integrated Campain – Netflix “House of Cards – FU 2016”
2 Honors – Frederic Planchon
Advertising Excellence/Single Commercial – AT&T “Close To Home”
Direction – AT&T “Close To Home”
2 Honors – Steve Rogers
Direction – Nike Golf “Ripple”
Humor – Old Spice “The Whale”
1 Honor –
Against All Odds
Nick Ball
Noma Bar
Adam Berg, Joost Van Gelder
Fredrick Bond
William Campbell, Will Johnson
Michael Clowater
Karen Cunningham
Daniels
Autumn de Wilde
Hassan Elzan, Jesse Pinuelas
David Terry Fine
Nick Frew
Nicolai Fuglsig
Kim Gehrig
Bruce Gibbs
Henry Hobson
Imraan Ismail, Ben C. Solomon
Miles Jay
Benjamin Jones
Nico Kreiss
Tom Kuntz
Felix Lajeunesse, Paul Raphael
Dorian Lebherz, Daniel Titz
Andre Mayon
Peter Darley Miller
Andreas Nilsson
Tristan Patterson
PES
Ben Scott
Robert Stromberg
Peter Thwaites
We Are From LA
Jonathan Zanes
Agencies On Honored Work
6 Honors – Wieden+Kennedy
Humor – Old Spice “Whale”
Direction – Nike Golf “Ripple” (co-production w/Revolver Films)
Licensed Soundtrack or Arrangement – Nike “Last”
Copywriting – Delta “Take Off”
Next/Social – Gap “Spring Is Weird”
Next/Branded Content – Old Spice “Make A Smellmitment”
5 Honors – Deutsch
Production – Target “Target Creates First Ever Live Music Video With Gwen Stefani”
Agency Art Direction – Target “Target Creates First Ever Live Music Video With Gwen Stefani”
Public Service Announcement –WATERisLIFE “The Art Heist For Good”
Next/Website – Taco Bell “Ta.co”
Next/Website – Volkswagen Golf R“Unleash Your Rrrr”
5 Honors – R/GA
Copywriting – Samsung “Texts From Mom”
Next/Cause Marketing – The Ad Council “Love Has No Labels”
Next/Viral/Web Film – The Ad Council – “Love Has No Labels”
Next/Social – Beats By Dre “Straight Outta”
Next/Mobile – Nike “Pace Station”
4 Honors – Droga5
Editorial – Under Armour “Gymnastics”
Cinematography – Under Armour “Gymnastics”
Visual Effects – Under Armour “Rule Yourself”
Low Budget – BelVita “British Businessman”
3 Honors – BBDO
Advertising Excellence/Single Commercial – AT&T “Close To Home”
Direction – AT&T “Close To Home”
Performance/Dialogue – Barbie “Imagine The Possibilities”
3 Honors – Leo Burnett
Next/Cause Marketing – Chicago Ideas“Music Vs. Gun Violence”
Next/Experiential – Art Institute of Chicago“Van Gogh BnB”
Advertising Excellence/International – Loterias y Apuestas del Estado “Justino”
3 Honors – McCann
Next/Integrated Campaign – Vodafone Romania “Sunday Grannies”
Next/Experiential – Microsoft “Survival Billboard”
Next/Mobile – L’Oreal Paris “L’Oreal Make Up Genius”
3 Honors – TBWAMedia Arts Lab
Visual Style – Apple “History of Sound”
Cinematography – Apple “History of Sound”
Production Design – Apple “History of Sound”
3 Honors – Tutkovbudkov
Production – S7 Airlines/OKGO “Upside Down & Inside Out”
Next/Viral/Web Film – S7 Airlines OKGO “Upside Down & Inside Out”
Next/Branded Content – S7 Airlines OKGO “Upside Down & Inside Out”
2 Honors – CP+B
Public Service Announcement – Elder Heart “The War At Home”
Next/Mobile – Domino’s “Emoji Ordering”
2 Honors – DDB Spain
Next/Cause Marketing – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”
Next/Experiential – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”
2 Honors – Goodby Silverstein & Partners
Next/Cause Marketing – The Ad Council“I Am A Witness”
Next/Social – The Ad Council “I Am A Witness”
2 Honors – Grey
Public Service Announcement - States United Against Gun Violence “Guns With History”
Next/Experiential – State United Against Gun Violence “Guns With History”
2 Honors – Johannes Leonardo
Original Music – adidas Originals “Your Future Is Not Mine”
Agency Art Direction – adidas Originals “Your Future Is Not Mine”
1 Honor –
180LA
72andSunny
adam&eveDDB
Anomaly
barrettSF
BBH
Cohn + Wolfe
The Corner
Deeplocal
ESPNCreativeworks
FCB
Kayser & Co.
Matter Unlimited
RPA
Seiden Advertising
Twofifteenmccann
Untitled Worldwide
Venables Bell & Partners
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