AICP Awards Winners Announced

News


Last Updated: June 10, 2016 1:18 am GMT
(New York, New York--June 10, 2016) The AICP Show: The Art & Technique of the American Commercial premiered tonight at The Museum of Modern Art (MoMA) in New York City, closing out AICP Week, a celebration of advertising in the motion image, which also included the debut of the AICP Next Awards at The Tishman Auditorium at the New School, and the AICP Week Base Camp.

Two thousand members of the advertising, marketing and production industries attended the debut of the AICP Show, which celebrated its 25th anniversary this year. Serving as chairperson of this year’s Show was Jules Daly, President of RSA Films. Following its premiere at MoMA, the Show will tour museums and cultural institutions around the country and abroad.

This year’s winners – along with the entire AICP Show and AICP Next Awards archive – are available for viewing at www.aicpawards.com. Each year, the honored work becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 1,800 pieces of advertising in the motion image.

Each category of the Show may have up to three winners, with the exception of Advertising Excellence/Single Commercial, which may have only one honoree, making that piece “Best in Show.” This year’s honor went to AT&T’s “Close To Home,” out of BBDO New York and directed by Fredric Planchon of Anonymous Content. The ad highlights the dangers of driving while using smartphones to text, talk, post and search.

At the AICP Next Awards, the Most Next honor (Best in Show) went to The New York Times virtual reality piece “The Displaced.” The experience gives users a birds-eye view of what is like to be a refugee of a war-torn country. It was directed by Imraan Ismail and Ben C. Solomon, and produced by VRSE.works for The New York Times. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to Ashoka (ashoka.com), an incubator for social entrepreneurs who are using their companies as a platform for good.

The most honored production companies in the AICP Awards are RSA Films and Smuggler, with four wins each. Garnering three honors each are: Anonymous Content, Biscuit FIlmworks, Bob Industries, MJZ, RESET Content, and Stink USA.

Among directors, John Hillcoat of Stink USA and Trish Sie and Damian Kulash of Bob Industries each earned three honors. Coming in with two honors are: Lance Acord of Park Pictures; Estaban Crespo of Garlic TV; Martin de Thurah of Epoch Films; Limbert Fabian of Moonbot Studios; Andrew Jane of Rival School Pictures; Danielle Levitt of Persuade Content, Sophie Mueller of Wondros; Terence Neale of RSA Films; Wally Pfister of RESET Content; Fredric Planchon of Anonymous Content; and Steve Rogers of Biscuit Filmworks.

On the agency front, various offices of Wieden+Kennedy topped the list with six honors, followed by Deutsch and R/GA with five honors each. Droga5 received four honors, followed by BBDO, Leo Burnett, McCann, TBWAMedia Arts Lab, and Tutkovbudkov, who all received three honors.

The Art & Technique of the American Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 22 categories. The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category.

The AICP Show reel features custom-designed graphics by QUIETMAN, with an original score and sound design by Jeremy Yang. The Show Sponsor reel and loop was created by Method Studios with music by Yessian.

Sponsors help makes all of the events during AICP Week possible. AICP Partners, who support all AICP events throughout the year, are: CAPS, Deluxe, ProSight Specialty Insurance, and Universal Studios. Its Supporting Partners are: Film Office of The Hawaiian Islands; Panasonic; Sony Pictures Studios; The TEAM Companies; US Virgin Islands Film; and Visit West Hollywood. The AICP Show Corporate Benefactors are: Advertising Age; Aspen Travel; AwardCore; Creativity; Directors Guild of America; Hello World Communications; International Digital Centre, Inc.; Istros Media Corporation; The London NYC; The London West Hollywood Beverly Hills; McCann Systems; Method Studios; Nice Shoes; QUIETMAN; SHOOT Magazine / SHOOTonline; Source Creative; S’well; Trollback+ Company; VER; and Wildebeest. The AICP Show Corporate Patrons are: Adspur; COLOR – An Audio Production Company; Edge Auto; Entertainment Partners; Frankfurt Kurnit Klein & Selz; House of Moves; Marmoset Music; Media Services; Spot Welders; Jeremy Yang; and Yessian.

The AICP Next Awards Corporate Benefactors are McCann Systems; S’well; and Trollbäck+Company


ABOUT AICP WEEK
AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.

ABOUT AICP
Founded in 1972, AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry by: disseminating information; representing the production industry within the advertising community in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.


Production Companies On Honored Work



4 Honors – RSA Films

Production Design – Red Bull “Kaleidoscope”

Original Music – adidas Originals “Your Future Is Not Mine”

Agency Art Direction – adidas Originals “Your Future Is Not Mine”

Next/Virtual Reality – Twentieth Century Fox Home Entertainment “The Martian VR Experience”

4 Honors – Smuggler

Copywriting – Delta “Take Off”

Editorial – AT&T “It Can Wait”

Public Service Announcement – Elder Heart “The War At Home”

Low Budget – BelVita “British Businessman”

3 Honors – Anonymous Content

Advertising Excellence/Single Commercial – AT&T “Close To Home”

Direction – AT&T “Close To Home”

Visual Style – Prada “Battlefield”

3 Honors – Biscuit Filmworks

Humor – Old Spice “Whale”

Advertising Excellence/International – Rekorderlig “Silver Skaters”

Direction – Nike Golf “Ripple” (co-production w/Revolver Films)

3 Honors – Bob Industries

Production – S7 Airlines/OKGO “Upside Down & Inside Out”

Next/Viral/Web Film – S7 Airlines OKGO “Upside Down & Inside Out”

Next/Branded Content – S7 Airlines OKGO “Upside Down & Inside Out”

3 Honors – MJZ

Next/Branded Content – Old Spice “Make A Smellmitment”

Sound Design – EA Battlefield “Heist”

Visual Effects – Game of War “Rooftop Alliance”

3 Honors – RESET CONTENT

Animation – Honda “Paper”

Visual Effects – Under Armour “Rule Yourself”

Next/Integrated Campaign - Netflix “House of Cards – FU 2016”

3 Honors – Stink USA

Visual Style – Apple “History of Sound”

Cinematography – Apple “History of Sound”

Production Design – Apple “History of Sound”

2 Honors – Epoch Films

Editorial – Under Armour “Gymnastics”

Cinematography – Under Armour “Gymnastics”

2 Honors – Furlined

Visual Effects – Microsoft Xbox “Halo: The Hunt Begins”

Original Music – 19 Crimes “The Banished”

2 Honors – Garlic TV

Next/Cause Marketing – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”

Next/Experiential – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”

2 Honors – Moonbot Studios

Next/Cause Marketing – The Ad Council“I Am A Witness”
Next/Social – The Ad Council “I Am A Witness”

2 Honors – Park Pictures

Licensed Soundtrack or Arrangement – Nike “Last”

Licensed Soundtrack or Arrangement – HP “Jane”

2 Honors – Persuade Content

Next/Cause Marketing – The Ad Council “Love Has No Labels” (co-produced w/Mindride)

Next/Viral/Web Film – The Ad Council – “Love Has No Labels” (co-produced w/Mindride)

2 Honors – Rival School Pictures

Public Service Announcement - States United Against Gun Violence “Guns With History”

Next/Experiential – State United Against Gun Violence “Guns With History”

2 Honors – Wondros

Production – Target “Target Creates First Ever Live Music Video With Gwen Stefani”

Agency Art Direction – Target “Target Creates First Ever Live Music Video With Gwen Stefani”

1 Honor –

Caviar Content

The Corner Shop

Cutters

Deep Local

Dirty Robber Dutch Uncle

Felix & Paul Studios

Firstman

Gentleman Scholar

ICONOCLAST

Image Brew

Little Moving Pictures

Multimedia Est

m ss ng p eces

Passion Pictures

PRETTYBIRD

Ravenswood Studio

Somesuch

Steelhead

Tool

Unit 9

Vrse.works

Directors On Honored Work

3 Honors – John Hillcoat

Visual Style – Apple Music “History of Sound”

Cinematography – Apple Music “History of Sound”

Production Design – Apple Music “History of Sound”

3 Honors – Tish Sie, Damian Kulash

Production – S7/OKGO “Upside Down & Inside Out”

Next/Viral/Web Film – S7/OKGO “Upside Down & Inside Out”

Next/Branded Content – S7/OKGO “Upside Down & Inside Out”

2 Honors – Lance Acord

Licensed Soundtrack Or Arrangement – Nike “Last”

Licensed Soundtrack Or Arrangement – HP “Jane”

2 Honors – Estaban Crespo

Next/Cause Marketing – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”

Next/Experiential – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”

2 Honors – Martin de Thurah

Editorial – Under Armour “Gymnastics”

Cinematography – Under Armour “Gymnastics”

2 Honors – Limbert Fabian

Next/Cause Marketing – The Ad Council“I Am A Witness”
Next/Social – The Ad Council “I Am A Witness”

2 Honors – Andrew Lane

Public Service Announcement - States United Against Gun Violence “Guns With History”

Next/Experiential – State United Against Gun Violence “Guns With History”

2 Honors – Danielle Levitt

Next/Cause Marketing – The Ad Council “Love Has No Labels”

Next/Viral/Web Film – The Ad Council – “Love Has No Labels”

2 Honors – Sophie Mueller

Production – Target “Target Creates First Ever Live Music Video With Gwen Stefani”

Agency Art Direction – Target “Target Creates First Ever Live Music Video With Gwen Stefani”

2 Honors – Terence Neale

Agency Art Direction – adidas Originals “Your Future Is Not Mine”

Original Music – adidas Originals “Your Future Is Not Mine”

2 Honors – Wally Pfister

Visual Effects - Under Armour “Rule Yourself”

Next/Integrated Campain – Netflix “House of Cards – FU 2016”

2 Honors – Frederic Planchon

Advertising Excellence/Single Commercial – AT&T “Close To Home”

Direction – AT&T “Close To Home”

2 Honors – Steve Rogers

Direction – Nike Golf “Ripple”

Humor – Old Spice “The Whale”

1 Honor –

Against All Odds

Nick Ball

Noma Bar

Adam Berg, Joost Van Gelder

Fredrick Bond

William Campbell, Will Johnson

Michael Clowater

Karen Cunningham

Daniels

Autumn de Wilde

Hassan Elzan, Jesse Pinuelas

David Terry Fine

Nick Frew

Nicolai Fuglsig

Kim Gehrig

Bruce Gibbs

Henry Hobson

Imraan Ismail, Ben C. Solomon

Miles Jay

Benjamin Jones

Nico Kreiss

Tom Kuntz

Felix Lajeunesse, Paul Raphael

Dorian Lebherz, Daniel Titz

Andre Mayon

Peter Darley Miller

Andreas Nilsson

Tristan Patterson

PES

Ben Scott

Robert Stromberg

Peter Thwaites

We Are From LA

Jonathan Zanes

Agencies On Honored Work

6 Honors – Wieden+Kennedy

Humor – Old Spice “Whale”

Direction – Nike Golf “Ripple” (co-production w/Revolver Films)

Licensed Soundtrack or Arrangement – Nike “Last”

Copywriting – Delta “Take Off”

Next/Social – Gap “Spring Is Weird”

Next/Branded Content – Old Spice “Make A Smellmitment”

5 Honors – Deutsch

Production – Target “Target Creates First Ever Live Music Video With Gwen Stefani”

Agency Art Direction – Target “Target Creates First Ever Live Music Video With Gwen Stefani”

Public Service Announcement –WATERisLIFE “The Art Heist For Good”

Next/Website – Taco Bell “Ta.co”

Next/Website – Volkswagen Golf R“Unleash Your Rrrr”

5 Honors – R/GA

Copywriting – Samsung “Texts From Mom”

Next/Cause Marketing – The Ad Council “Love Has No Labels”

Next/Viral/Web Film – The Ad Council – “Love Has No Labels”

Next/Social – Beats By Dre “Straight Outta”

Next/Mobile – Nike “Pace Station”

4 Honors – Droga5

Editorial – Under Armour “Gymnastics”

Cinematography – Under Armour “Gymnastics”

Visual Effects – Under Armour “Rule Yourself”

Low Budget – BelVita “British Businessman”

3 Honors – BBDO

Advertising Excellence/Single Commercial – AT&T “Close To Home”

Direction – AT&T “Close To Home”

Performance/Dialogue – Barbie “Imagine The Possibilities”

3 Honors – Leo Burnett

Next/Cause Marketing – Chicago Ideas“Music Vs. Gun Violence”

Next/Experiential – Art Institute of Chicago“Van Gogh BnB”

Advertising Excellence/International – Loterias y Apuestas del Estado “Justino”

3 Honors – McCann

Next/Integrated Campaign – Vodafone Romania “Sunday Grannies”

Next/Experiential – Microsoft “Survival Billboard”

Next/Mobile – L’Oreal Paris “L’Oreal Make Up Genius”

3 Honors – TBWAMedia Arts Lab

Visual Style – Apple “History of Sound”

Cinematography – Apple “History of Sound”

Production Design – Apple “History of Sound”

3 Honors – Tutkovbudkov

Production – S7 Airlines/OKGO “Upside Down & Inside Out”

Next/Viral/Web Film – S7 Airlines OKGO “Upside Down & Inside Out”

Next/Branded Content – S7 Airlines OKGO “Upside Down & Inside Out”

2 Honors – CP+B

Public Service Announcement – Elder Heart “The War At Home”

Next/Mobile – Domino’s “Emoji Ordering”

2 Honors – DDB Spain

Next/Cause Marketing – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”

Next/Experiential – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”

2 Honors – Goodby Silverstein & Partners

Next/Cause Marketing – The Ad Council“I Am A Witness”
Next/Social – The Ad Council “I Am A Witness”

2 Honors – Grey

Public Service Announcement - States United Against Gun Violence “Guns With History”

Next/Experiential – State United Against Gun Violence “Guns With History”

2 Honors – Johannes Leonardo

Original Music – adidas Originals “Your Future Is Not Mine”

Agency Art Direction – adidas Originals “Your Future Is Not Mine”

1 Honor –

180LA

72andSunny

adam&eveDDB

Anomaly

barrettSF

BBH

Cohn + Wolfe

The Corner

Deeplocal

ESPNCreativeworks

FCB

Kayser & Co.

Matter Unlimited

RPA

Seiden Advertising

Twofifteenmccann

Untitled Worldwide

Venables Bell & Partners

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