(Atlanta, Georgia--June 10, 2016) JOYRIDE, Pennzoil’s three-part car film series, is back and taking on extreme heat in one of the most dangerous locations in the world: the desert of San Felipe, Baja Mexico.
,” our Joyrider— who’s in constant pursuit of ultimate performance—locates a hidden Pennzoil test car in an underground desert facility. We follow the 2016 Jeep Wrangler Rubicon on an exhilarating journey,propelling up the sharp crags of the desert’s rocky ridges, rooster tailing through the desert and blasting through sand dunes while catching big air. The best part: the driving is 100 percent real.
“It’s hard to show what motor oil can do for your vehicle,” said Dustin Tamilio, Group Creative Director, J. Walter Thompson Atlanta. “You can’t see it, you can’t touch it, you can’t taste it – but you can definitely feel it.”
Rhys Millen, precision driver (The Fast and the Furious), pushes the Jeep to a blistering limit, raising engine temperatures above 200 degrees Fahrenheit and trusting Pennzoil synthetic motor oil to protect it from overheating.
“It’s critical for a motor oil to perform at extreme temperatures,” said Fernando Morales, Campaign Lead, Pennzoil. “We want people to understand that if the motor oil can perform under harsh conditions like this, it’s going to perform even better when you’re at home.”
The filming of “JOYRIDE Baja” was just as challenging as the professional stunt driving. To best capture the speed and performance of the Jeep, Pennzoil assembled a coalition of production equipment and professionals, including a one-of-a-kind Ford Raptor Pursuit Systems vehicle, a retrofitted Polaris RZR buggy, a GoPro Freedom 360 Explorer Rig and an Octocopter drone to take the viewer along for a 4x4 joyride.
The brand also enlisted a team of technologists to capture data in real time (i.e. speed, velocity, torque, motion) for virtual reality simulators that will be on tour this summer at car shows, races and other auto events nationwide.
“The simulator experience was captured using 4k Ultra HD cameras rigged to the front of the Jeep Wrangler Rubicon with an extreme wide angle lens to capture the action,” said Michael Nielsen, Director, Grain & Glass. “The team also rigged the vehicle with a special on-board telemetry data capture system to record every aspect of the Jeep's performance to use in rebuilding the ride experience.”
Stay tuned: JOYRIDE part three will release later this year.
AGENCY: J. Walter Thompson Atlanta
Executive Creative Director: Jeremy Jones
Group Creative Director: Dustin Tamilio
Associate Creative Directors: Derek Kirkman, Troy Leyenaar, Daniel Prado
Account Director: Erin McGivney
Producer: Daryll Merchant
PRODUCTION COMPANY: Lemonade Films
Director: Ozan Biron
Producer: Trevor Cawood
Executive Producer: Ted Herman
Production Supervisor: Philip Fyfe
EDITORIAL: Cycle Media
Editor: Matthew Griffiths
VISUAL EFFECTS: The Embassy
VFX Supervisor: David Casey
SOUND DESIGN: Source Sound Inc. LA
Sound Supervisor & Mixer: Charles Deenen
Sound Recordists: John Fasal, Travis Pratert, Charles Deenen
Sound Designers: Csaba Wagner
Sound Editing: Braden Parkes
ORIGINAL MUSIC: Generdyn Music
Composer: Joshua Crispin
Colorist: Dave Hussey, Company 3
SERVICE COMPANY: Tonic Films
Exec Producer: Susie Neill
Producer: Victor Albarran
CONTENT PRODUCTION TEAM: Grain & Glass
Director: Michael Nielsen
Editor: Dan Luce
Producer: Joey Fisher
Go Behind the Scenes of JOYRIDE Baja:
Watch the Jeep Wrangler Rubicon Car Feature:
Watch a 360-degree video aboard the Jeep Wrangler Rubicon:
See chapter one: JOYRIDE Circuit:
At Pennzoil, we’re car people. We love cars and the role they play in our lives. That’s why we tirelessly strive to produce the most technologically advanced, highest performing motor oils on the market. Pennzoil has made the switch to natural gas technology, to make cleaner, purer synthetic motor oils that lead to better performance than motor oils made from crude oil. Every bottle of Pennzoil Platinum®, Pennzoil Ultra Platinum™ and Pennzoil Platinum® High Mileage Full Synthetic motor oil is formulated with PurePlus Technology™. PurePlus Technology™ is the revolutionary process, which converts natural gas into high quality full synthetic base oil, with fewer impurities than traditional base oils made from crude oil. Feel the difference of next level performance. Make the switch.
Pennzoil® is the most trusted motor oil brand in America.* The full line of Pennzoil® quality products includes Pennzoil Platinum® Full Synthetic motor oil, Pennzoil Ultra Platinum™ Full Synthetic motor oil, Pennzoil Platinum® High Mileage Full Synthetic motor oil, Pennzoil Platinum® Euro Full Synthetic motor oil, Pennzoil Gold™ motor oil, Pennzoil® High Mileage Vehicle® motor oil, Pennzoil® motor oil, and Pennzoil Marine® engine oil. For more information about the full line of Pennzoil® lubricating products, motor oils and filters, please visit www.pennzoil.com. Not just oil. Pennzoil®.
*Based on a survey of private motorists, between the ages of 18-64, who own or lease a car in the US, between January 2014 and December 2014.
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