Twist Director Igor Borghi Brings Originality To Pirelli Tires "Follow Your Road"


Last Updated: June 22, 2016 8:04 pm GMT
(New York, New York--June 22, 2016) Twist Director Igor Borghi adds his individual touch to the newest campaign “Follow Your Road” for Pirelli Tires. When following trends seems easier than opting out of a man bun or picking up a book (And No, we don’t mean a MacBook...), Borghi reminds us to get a grip with Pirelli Tires and be original.

View the spot here:


Creative Director: Sara Portello Copywriter: Giulio Brienza Art Director: Letizia Ziaco, Fabrizio Fiucci Executive Creative Director: Federico Pepe e Stefania Siani Producer: Melina Mignani Head of Production: Alessandro Pancotti

Producer: Silvia Bergamaschi Executive Producer: Karim Bartoletti Director: Igor Borghi DOP: Silvia Bergamaschi

Editor: Massimo Magnetti

Post Production/VFX:
Grade: Band 22 Head of Production: Alga Pastorelli

About Twist
A global production company, Twist has offices in New York and Los Angeles. Headed by EP/President Jim Geib and EP Amyliz Pera with newest Producer addition Alissa Liebert, Twist features a diverse Directorial roster in addition to the worldwide creative collective: Tomato. Recent projects include Borghi's work for Merck, Pittroff's campaign for Bank of America, along with Director Marc André Debruyne's new Busch Gardens spot, Scott Pitts' digital recipes for Bob Evans, and Marcos Zavitsanos' new Busch Racing spot.


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