Mill+ Creates Stunning Animation for Cancer Research Charity Ride


Last Updated: July 8, 2016 11:54 pm GMT
(July 8, 2016) Mill+ is pleased to present “A Journey to Hope,” an original animated piece created for charity cycling group Fireflies West. The release of the promo film comes ahead of the Fireflies West’s annual ride down the California coastline in support of cancer research facility City of Hope.

The film illustrates the six-day ride from San Francisco to Los Angeles using a combination of 3D and cel animation. The concept, developed by Executive Creative Director Phil Crowe, VFX Supervisor Tara DeMarco and Mill+ designers Amy Graham and Kyle Moore, uses the riders’ physical journey as an analogy to reflect the struggle of those affected by cancer.

Crowe says, “‘A Journey to Hope’ provided an opportunity to support the Fireflies West whilst showcasing our talent in Mill+ and design. I set an open brief for the artists here in Los Angeles and had lots of brilliant ideas come in, from live action to 2D and 3D animation routes. What you see is the winning idea by Kyle and Amy, brought to life over several months of hard work with input from City of Hope and the Fireflies West riders themselves.”

Executive Producer Luke Colson says, “Words can’t express how proud we are with the final outcome of this film. The Fireflies West have been close to our hearts for a long time with many of our staff riding each year for an incredibly good, and often personal, cause. With this film, we hope to generate more interest and further public knowledge of what has become an institution in the industry.”

Now in its ninth year running, the Fireflies West have raised over $1.2 million for City of Hope.



Production: Mill+

Executive Producer: Luke Colson

Producer: Alex Bader


Editing Company: The Mill

Editor: Ron Lubin, Luke Kraman

Edit Assist: Natalie Wozniak

VFX & Design

VFX & Design: The Mill

Executive Producer: Luke Colson

Producer: Alex Bader

Concept: Phil Crowe, Tara Demarco, Amy Graham, Kyle Moore

Executive Creative Directors: Phil Crowe, Robert Sethi

Creative Direction & Art Direction: Kyle Moore, Amy Graham

Lead Animator: Kyle Moore

Lead Designers: Amy Graham, Kyle Moore, Lisha Tan

Design: Viraj Ajmeri, Victor Duncan, Helen Hsu

Animation: Viraj Ajmeri, Justin Sucara, Justin Demetrician, Clare Carrellas

Special Thanks: Vanessa Cuccia, Jessica Penner, Kate Lynn Abigail, Christine Luu, Chloe Skinner, Heath Raymond, Nicholas Scarcella, Imaginary Family, Unday Records, Heard City


Colour: The Mill

Executive Producer, Colour: Thatcher Peterson

Colour Producer: Diane Valera

Production Coordinator, Colour: Jackson Rogers

Colourist: Gregory Reese

About The Mill

The Mill is the preeminent visual effects and content creation studio collaborating on VFX, digital and design projects for the advertising, games and music industries. We partner with the world’s best agencies, groundbreaking directors, creative firms and visionary brands.

We have over 25 years of insight and pride ourselves on forming partnerships built on creative excellence and cutting-edge technologies.

At its centre, The Mill is a creative culture of talented artists from multinational and homegrown backgrounds, nurturing innovation, flexibility and diverse ideas. This enables us to offer creative solutions across all our studios in London, New York, Los Angeles and Chicago.

The Mill is consistently recognized by peers and clients for delivering outstanding work and has earned the most prestigious industry awards, including Cannes Gold Lions, an array of D&AD Pencils, APA’s, British Arrows, AICP's, CLIOS and VES Statues.

About Fireflies

Fireflies West was started 9 years ago, inspired by its European counterpart that was started 15 years ago. Fireflies West raises funds that go specifically to blood cancer research. Fireflies West encompasses agencies and vendors worldwide with riders from all over the US, UK, Europe and New Zealand.


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