(Irvine, California--July 12, 2016) RED Digital Cinema®, in partnership with Outside TV, has opened audience voting for this year’s edition of REDirect, a short film competition. In its third year, REDirect Explore 2016 celebrates the exploration of the outside world. This past spring, eight hand-selected cinematographers from around the globe were challenged with creating a captivating outdoor adventure lifestyle story. The contestant videos are now complete, and votes for this year’s Fan Favorite can be cast until 12:00pm PT on August 8, by liking the video on RED's 4K YouTube Channel, Shot on RED
In addition to viewers having the opportunity to vote for their favorite film, RED and Outside TV have appointed a diverse judging panel, comprised of industry experts and previous REDirect participants, who will collectively select the Grand Prize victor.
Winners will be announced August 11.
REDirect Explore's Grand Prize winner will take home the SCARLET-W camera and gear provided during REDirect, for a total package worth over $35,000. Second place will receive their SCARLET-W camera, valued at $9,950. The Fan Favorite will also walk away with a special prize.
The contestants, their stories and full list of gear can be viewed at RED.com/redirect
About RED Digital Cinema
RED Digital Cinema is a leading global manufacturer of professional digital cameras and accessories. In 2006, RED Digital Cinema began a revolution with the 4K RED ONE® digital cinema camera. By 2008, the camera that changed cinema also began to change the world of stills. RED’s DSMC® (Digital Still and Motion Camera) system allows the same camera being used to shoot features like "The Hobbit" trilogy and "Gone Girl" — as well as the Emmy-winning "House of Cards" — to also be used to shoot covers for magazines such as "Vogue" and "Harper's Bazaar". In 2014, RED entered the broadcast space with the introduction of the REDCAST™ Module that allows streaming live 4K while recording 6K R3D masters. RED continues to innovate with its recent debut of the newest members of the RED DRAGON family, the RED RAVEN, SCARLET-W and WEAPON cameras. These cameras combine compact and lightweight design with cutting edge performance, and the 6K WEAPON includes an option to upgrade to an 8K sensor at a later date. Additionally, all of these cameras are capable of simultaneous on-board recording of REDCODE RAW and Apple ProRes or Avid DNxHR/HD. All RED cameras are built around a modular foundation that gives the flexibility of full customization for each shoot. Find additional information at www.RED.com