NBC Sports Group Partners with Hollywood Branding & Marketing Innovations Agency Troika


Last Updated: July 14, 2016 9:48 pm GMT
(July 14, 2016) NBC Sports Group Partners with Hollywood Branding & Marketing Innovations Agency Troika, Unveiling Today a New and Authentic On-Air Graphics Package for The 145TH Open

When Golf Channel’s live opening round coverage of The 145TH Open kicked off at 1:30 am ET today, a new on-air graphics package was unveiled to audiences around the world.

NBC Sports Group partnered with Troika, an award-winning branding and marketing innovations agency, to display a new, authentic on-air look for The Open. The custom-built graphics package created by Troika is on display this week during The Open coverage on Golf Channel and NBC in the U.S., as well as internationally through the World Feed via the R&A. This presentation incorporates iconic aspects of The Open, including its familiar yellow scoreboards, challenging weather conditions, and the Claret Jug.

As part of the new 13-year partnership with the R&A, NBC Sports and the Golf Channel will provide all-encompassing live tournament and news coverage on The 145th Open. Live tournament coverage began today with the first tee shot and continues to the final putt on Sunday, culminating in the Champion Golfer of the Year raising the Claret Jug.

Troika was challenged by its partners to create an on-air identity tournament package for The Open that delivers an immersive presentation of the world’s most prestigious golf tournament and embraces The Open’s rich history. Troika’s work reflects an insider’s perspective while still inviting all to enjoy the tournament.

Some of the work that Troika created for the graphics package includes: Logo Treatment, Player Showcase, Replay Wipe: icon/Logo, Background and Footage Treatment. Furthermore, for the first time, viewers are able to experience an animated version of the famed Claret Jug.

Gil Haslam, Creative Director of Troika stated “This is the most prestigious, most storied event in golf, played from the home of golf. Knowing that we were working on the World Feed for The Open, our team was challenged with the idea that ‘a picture is more than a thousand words.’ There has always been something that connected The Open fans to its history and the spectacular experiences that they all share. We believe that The Open is golf’s one true test; the one to watch, the one to win, the one you remember, the one that defines the Championship Golfer of the Year. This is the one. The Open.”

Golf Channel’s Credits for the 145TH Open Include:

Associate Creative Director: Chad Read

Art Director: Paul DeVault.

Senior Designer: Jacob Saunders

Troika’s Credits for the 145TH Open Include:

Creative Director: Gil Haslam Account Director: Patty LaVigne

Producer: Tony Saccoccio

Producer: Stef Smith

Senior Designer: Tim Smyllie


Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available in more than 200 million homes in 84 countries and 11 languages around the world. Golf Channel features more live golf coverage than all other networks combined, including tournament action from the PGA TOUR, LPGA Tour, The Open, Olympics, and Ryder Cup, as well as high-quality news, instruction and original programming. Golf Channel’s digital platforms, headed by GolfChannel.com, deliver unmatched coverage of the world of golf. Fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Live Extra and NBC Sports Live Extra, both powered by Playmaker Media, and select programming is simulcast via SiriusXM’s PGA TOUR Radio. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf’s latest headlines, scores and analysis; GolfNow, the world’s largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; GolfAdvisor.com, the world’s largest golf course ratings and review resource for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world’s largest amateur golf tour.

About Troika

Troika is a branding and marketing innovations agency that partners with brands to build audiences and fans. Specializing in entertainment and sports media their staff is made up of industry specialists including brand strategists, media anthropologists, marketers, creative directors, directors, designers, writers, editors, animators and programmers. Troika’s client roster features top brands such as NBC, Fox, Turner, Starz, AMC Networks, Amazon, Hulu, ESPN, UFC, CBS Sports including the 2016 Super Bowl, Time Warner Cable, Comcast, Sony Pictures Television, CNN, Red Bull, Cirque du Soleil, Riot Games, Machinima and Awesomeness TV. For more information, visit www.troika.tv.


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