Odysseus Arms keeps the hunger monster at bay in debut campaign for Foster Farms Corn Dogs

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Last Updated: August 1, 2016 5:15 pm GMT
(San Francisco, California--August 1, 2016) San Francisco-based advertising agency Odysseus Arms brings monstrous pangs of hunger to life in the new :30 “Appetites” for Foster Farms Corn Dogs. Directed by Emmy-winning Hungry Man helmer Dave Laden, the spot shows an active young boy being thrown off his soccer game by a furry little monster. As the game progresses, the creature grows bigger and bigger, only to be kept at bay with a savvy save by his mom, serving up Foster Farms Corn Dogs to finally kick the Hunger monster to the curb.



Click HERE to view the spot.

This spot marks Foster Farms Corn Dogs’ first official advertising campaign, launching in select markets. In addition to the :30 and :15, the integrated campaign includes digital advertisements, online displays, mobile executions and local activations.

“Launching the first campaign for Foster Farms Corn Dogs was a big undertaking for us,” says Foster Farms Marketing Director Jon Swadley. “We found a great strategic and creative partner in Odysseus Arms. Their immersive consumer approach in strategic and creative development resulted in creative that was immensely successful in our initial reads. We look forward to putting that success to the test in-market.”

The spot was developed using ThirdEye™, Odysseus Arms’ proprietary creative development approach. The ThirdEye™ process allows Odysseus Arms to co-create with consumers to refine strategy and creative assets, and to empirically test, through focus groups and copy testing labs, prospective materials before they hit the market. For this campaign, they worked alongside busy moms that are buying food for the always-hungry family. This approach brings the creative process a step closer to target consumers than generic market research, tailoring each concept to the unique goals of the campaign and the brand.

“ThirdEye™ started as a proprietary technique I was using to glean insight from an unfamiliar segmentation,” says Odysseus Arms co-founder Libby Brockhoff. “Four years later, it’s our model. It shows us what fascinates a consumer before media investment.”





Credits:

Client: Foster Farms Corn Dogs

Title: “Appetites,” :30

Foster Farms : Foster Farms Marketing Director Jonathan Swadley

Integrated Marketing Director: Ira Brill

Creative Agency: Odysseus Arms

Design Director: Libby Brockhoff

Creative Director: Franklin Tipton

Managing Director: Eric Dunn

Art Director: Rachel Ngun

Executive Producer: Cherie L. Appleby

Production Company: Hungry Man

Director: Dave Laden

Managing Partner/Executive Producer: Kevin Byrne

Producer: Caleb Dewart

Director of Photography: Chrisophe Lanzenberg

Editorial: Final Cut

Editor: Paul Zucker

Assistant Editor: Dillon Stoneburner

Executive Producer: Eric McCasline

Production VFX: Significant Others

Executive Producer: Alek Rost

VFX, Flame Artist: Dirk Greene

Producer: Garrett Braren

Sound Mix: Beacon Street

Composer: Andrew Feltenstein

Mix Artist and Sound Design: Rommel Molina

Executive Producer: Adrea Lavezzoli

Props/Monster Design: Legacy Effects

Production Designer: Alan Scott

Design and Build: Theodore Haines


About Odysseus Arms

We engineer conversation. We make populism. We like to build epic commercial stories. And we have a lot of arms. We are born from the desire to develop a totally “transparent” agency with a passion for delivering outstanding creative work. We are a highly experienced, results-driven agency that understands modern brand challenges, researches and explores alternative business strategies, has outstanding consumer knowledge and delivers groundbreaking creative solutions, through all media. And we like to win.

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