News: Elemental Powers Over-the-Top (OTT) Service in Bangladesh


Last Updated: August 16, 2016 9:50 pm GMT
(August 16, 2016) Digi Jadoo Broadband Limited is an ambitious and dynamic company in the entertainment and connectivity business in Bangladesh. It offers more than 230 streamed high definition (HD) channels, with an extensive OTT service on offer, under the brand name Jadoo Digital.

The service adds value to cable networks in the country, bringing not only a hugely extended choice of content but also the advantages of on-demand OTT streaming. Digi Jadoo Broadband Limited is one of the leading content distribution houses in Bangladesh, with offerings that include sports and local cultural programming as well as international drama and movies.

The service has proved extremely popular, and to support the rapid growth in the service, Jadoo Digital needed to move to a scalable and cost-effective headend solution. The company’s mission statement calls for it to build “a platform … that defines a new standard for converged entertainment and connectivity through utilizing best-in-class, international standard equipment and technology.”

In mid-2015 the company started migrating its headend to Elemental video processing and delivery solutions. The overall platform allows Jadoo Digital to stream live channels via its own brand of set-top boxes, and to deliver on-demand content to multiple devices.

Before making its selection, Jadoo Digital sent a technical and management team to Elemental headquarters in Portland to discuss the requirements and investigate the proposed solution. The Elemental team demonstrated that, for the very specific needs and scale of the Bangladeshi market, Elemental software would be highly reliable, easy to operate and deliver the high quality video they require.

The system is currently being provisioned as an on-premises deployment, built out at Jadoo Digital’s headquarters in Dhaka. It is also ready to serve all other geographic divisions across the country in the near future using the Elemental Delta video delivery platform.

Ruth Clifford

Junior Account Executive

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