Panasonic at IBC: 4K, MOIP and HDR on the agenda for Amsterdam

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Panasonic has strengthened its 4K line-up at IBC 2016, introducing a range of new products and updates including a new 4K production camcorder, developments in Media over IP technology and workflow improvements.

Last Updated: September 9, 2016 3:45 pm GMT
(Amsterdam, The Netherlands--September 9, 2016) Panasonic expanded its 4K camera range with two cost effective, high-power zoom, integrated lens camcorders. The premium AG-UX180 model is equipped with a 1-type MOS sensor, optical 20x zoom, UHD 60p recording capability and the industry’s widest angle of 24mm. The standard AG-UX90 features a 1-type MOS sensor, optical 15x zoom, UHD 30p recording and wide angle of 24.5mm. The two cameras are set for release in November (AG-UX90) and December 2016 (AG-UX180) and working models are on display at the Panasonic stand for the first time.



The VariCam Pure system is the latest addition to the company’s family of professional cinematography products and couples the existing VariCam 35 camera head with a new Codex V-RAW2.0 recorder, enabling 4K uncompressed RAW acquisition, ideal for episodic television and features.

As well as the new hardware, Panasonic also announced a new firmware update for the VariCam LT. This adds the ability for RAW signal output via two 3G-SDI terminals to an external RAW recorder, at 4K or UHD 60p. RAW recording will be compatible with the Odyssey 7Q and 7Q+ from Convergent Design Inc. and the Atomos Inc. Shogun Inferno. The recorded CinemaDNG file is compatible with DaVinci Resolve 12.5.1, Drastic Media Reactor 5.04, and upcoming versions of major NLEs and grading systems.

Andre Meterian, Director Professional Video Systems Business Unit EMEA at Panasonic said, “VariCam has established a position as the 4K production camera of choice for those seeking the best image quality. This firmware version for uncompressed RAW recording expands its horizons."

A prototype 4K 360 degree real-time camera, designed for virtual reality viewing, is also showcased at IBC 2016. Featuring four cameras, synchronised to create a single 4K equi-rectangular image, the camera system has a camera head and a base unit with connecting cables. This enables real-time stitching and distribution of 360 degree images for a number of applications,such as stadiums or concerts,giving viewers the sense of being in the midst of the action.

Panasonic also released launch details of the multi-purpose AK-UB300 camera, a 4K box camera equipped with a B4 mount aimed at sports, remote studios, live concerts and aerial shooting. It provides 4K output (3G x 4) and HD-SDI output simultaneously and is available from November 2016.

The final 4K innovation at the show sees a collaboration with Intel on a new expressP2 card reader. The AU-XPD3 is made for supporting super-high-definition data transfer, including 4K. Equipped with ThunderboltTM 3 offering 40Gbps data transfer, it can achieve data speeds of up to 10Gbps, the fastest workflow speed in the industry. It is planned for release in the first quarter of 2017. IBC 2016 also sees a demonstration of Panasonic’s Media over IP solution, using a newly-developed MoIP gateway for 4K and HD. It has the capability to deliver high definition Media over IP networks in nearly real time, sufficient for seamless video switching.

Panasonic also introduced a new Full HD integrated outdoor camera. Set for release in summer 2017, the camera features a water, dust and salt-air resistant shell and a wiper to ensure continued quality recording whatever the conditions. It also features a newly developed image stabiliser to capture clear video using vibration compensation.

Meanwhile Avid® has announced complete integration with Panasonic’s AVC Ultra-LongG video format across its production workflow software. AVC Ultra-LongG is popular among news organisations and broadcasters around the world. Avid’s unique splicing capability of AVC Ultra-LongG streams is an industry first and allows for changes to be made to existing sequences without requiring a full re-encode upon playout. The complete end-to-end production workflow with Avid allows broadcasters to invest in the new camera platform without risking interruption of well-established operational practices.

“In addition to some really exciting product developments, Panasonic is making a commitment to lead the movement towards HDR within the video industry by supplying HDR-ready technology that supports this shift,” added Andre Meterian. “Both the Varicam 35 and Varicam LT for example have 14+ stops of latitude, which exceeds the dynamic range specifications required for HDR content delivery. For live broadcasts in HDR, we will ensure a smooth migration to HDR from the current SDR systems and make it possible for both SDR and HDR content to go out on air simultaneously.

“Panasonic is also working towards making Mediaover IP a reality across the broadcast industry by actively taking part in a number of activities to improve the interoperability of the technology. At IBC2016, Panasonic is joining the Joint Interop Demonstration in the Feature Zone in Hall8, where we would be demonstrating our SMPTE ST2110 (TR-03) and AMWA IS-04 (nmos) implementation. Panasonic will strive to help develop a common set of standards for effective MoIP broadcasting.”

Finally, Panasonic announced it will release a new 1.5-inch HD viewfinder this winter. The AJ-CVF50G is a newly developed display capable of continuous images without causing burn-in. It enables users to see the entire picture within the viewfinder at all times, even at a distance from the viewfinder. The AJ-CVF50G also has quick response making it suitable for recording sport events and features one-touch switching of monochrome and colour mode.

For more information on Panasonic’s range of Broadcast & ProAV products, visit Stand C45, Hall 11 at IBC 2016 or click: http://business.panasonic.eu/broadcast-and-proav

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About Panasonic System Communications Company Europe (PSCEU)
Panasonic System Communications Company Europe’s (PSCEU) goal is to improve the working lives of business professionals and help their organisations’ efficiency and performance through world leading technology. We help organisations capture, compute and communicate all sorts of information: image, voice, and textual data. Products include security cameras, PBX telephone switches, document printers, Broadcast & ProAV and Industrial Medical vision cameras,projectors, large visual displays, rugged mobile computers and enterprise fire alarms. With around 350 staff, engineering design expertise, global project management capability and a large European partner network, PSCEU offers unrivalled capability in its markets. PSCEU is made up of five product categories: Communication Solutions, including professional scanners, multifunctional printers, telephony systems and SIP terminal devices. Computer Product Solutions helps mobile workers improve productivity with its range of Toughbook rugged notebooks, Toughpad business tablets and electronic point of sales (EPOS) systems. As European market leaders, Panasonic Toughbook had a 70.1% revenue share of sales of rugged and durable notebooks and Panasonic Toughpad held a 57.1% revenue share of sales of rugged business tablets in 2014 (VDC Research, March 2015). Professional Camera Solutions offers excellence in image quality with its Broadcast & ProAV product range and solutions as well as Industrial Medical Vision (IMV) technology. Security Solutions, including video surveillance cameras and recorders, video intercom systems, access control, intruder alarms and fire alarm systems. Visual System Solutions, including projectors and professional displays. Panasonic offers the widest range of Visual products, and leads the European high brightness projector market with a 43.9% market revenue share. (Future source <5klm (Jan-March 2015) excl. D-Cinema)

About Panasonic
Panasonic Corporation, is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, Panasonic Corporation has expanded globally and now operates over 474 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of 7.553 trillion yen (56.794 billion Euros) for the year ending March 31, 2016. Committed to pursuing new value through innovation across divisional lines, the company uses its technology to create a better life and a better world for its customers.

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