Avid Showcases New Innovations for Audio, Expanded Partnerships at AES 2016


New workflow updates, flexible offerings, and expanded partnerships offer audio professionals the foundation to create high-quality content more efficiently and affordably

Last Updated: September 29, 2016 8:06 pm GMT
(Los Angeles, CA--September 29, 2016) AES (Booth #303) Avid® (Nasdaq:AVID) today announced the availability of new audio editing innovations and flexible options for accessing its flagship Pro Tools® | HD toolset. Fulfilling key promises of Avid Everywhere™, these advancements, enabled by the MediaCentral® Platform, accelerate recording, editing, and mixing workflows so audio professionals can create the highest-quality content more powerfully, efficiently, and affordably.

Pro Tools 12.6
New Avid Pro Tools 12.6 software delivers powerful new editing capabilities that give audio professionals even more control over their editing workflow and enables faster and more fluid mixing than ever before. The Clip Effects and layered editing features make it possible to edit and prepare mixes faster and more powerfully. Additionally, audio professionals can accelerate production using automatic playlist creation and selection using shortcut keys. Furthermore, Pro Tools 12.6 delivers enhanced “in-the-box” dubber workflows requested by the most prominent facilities in the world.

Pro Tools | HD Software standalone
New standalone purchasing options mean that customers can now purchase or subscribe to Pro Tools | HD software as a stand-alone product, independent of Pro Tools | HD hardware bundles. This means that audio professionals have more flexible, affordable access to the premium audio post and pro mixing toolset in Pro Tools | HD software than ever before. Facilities can easily add additional seats for offline editing tasks that may not require high channel counts, DSP acceleration, or sync.

More affordable and flexible options for Pro Tools | HDX and HD Native
The components that comprise a Pro Tools | HD system—Pro Tools | HD software, HDX or HD Native card, and HD Series audio interface—are available à la carte and priced at an even greater value so audio professionals can flexibly and affordably define the system that fits their needs.

“With increasingly complex soundtracks, higher client expectations, smaller budgets and shorter turnaround times, today’s audio professionals need to deliver top-quality results quickly and efficiently,” said Tim Carroll, ‎VP Product Management, audio at Avid. “With this new Pro Tools release and new flexible options, the best audio editing workflow just got better, helping audio pros stay ahead of the game by making it easier and more affordable than ever to access the industry’s leading solutions for audio post and pro mixing.”

​Avid Marketplace
Avid also announced that momentum for the Avid Marketplace continues to grow with widespread partner participation and extensive, streamlined development toolkits. With powerful new features and a greatly expanded list of partners that continues to grow, the Avid Marketplace puts hundreds of AAX plug-ins within easy reach of Avid Pro Tools®Avid Media Composer® and Avid VENUE users.

Participants in the Avid Marketplace include Waves, Crane Song, Eventide, iZotope, Sonnox and Nugen, providing a large and ever-expanding selection of AAX tools that meet the needs of all users—from a guitarist creating a demo with Pro Tools | First to a Pro Tools | HDX user collaborating remotely across continents. In addition, the Avid Marketplace now welcomes partners who use serial codes for license management, helping make the Avid Marketplace an even more valuable resource to Avid users.

"Joining the Avid Marketplace was a great decision for Crane Song," said Dave Hill, engineer and company owner. "The experience has been amazing and the Avid Marketplace is becoming the go-to destination for the best AAX Plug-ins and other essentials for Avid customers."

The Avid Marketplace offers in-app purchases within Pro Tools, enabling users to spontaneously audition and purchase AAX plug-ins without losing their creative momentum. Plug-ins can also be automatically installed while a project is active.

“The continued expansion of the Avid Marketplace enables customers to benefit from powerful services, like the ability to conveniently purchase plug-ins and apps as they need them without interrupting the creative process,” said Tim Carroll, ‎VP Product Management, audio at Avid. “The growing roster of new certified Alliance partners joining the Avid Marketplace gives customers the widest range of options to acquire the tools they need to create great-sounding content.”

About Avid
Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption. Media organizations and creative professionals use Avid solutions to create the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, to the most popular television shows, news programs and televised sporting events, as well as a majority of today’s most celebrated music recordings and live concerts. Industry leading solutions include Pro Tools®, Media Composer®, Avid NEXIS™, Interplay®, ProSet and RealSet, Maestro, PlayMaker, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on FacebookInstagram, TwitterYouTubeLinkedIn, or subscribe to Avid Blogs.

© 2016 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, AirSpeed, MediaCentral, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

PR Contact:
Avid Sara Griggs

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