(Melville, NY--October 13, 2016) Canon U.S.A., Inc.
, a leader in digital imaging solutions, today announced its collaboration with the National Crime Prevention Council (NCPC) to promote awareness around the safety risks of using counterfeit power accessories, such as batteries, chargers, and external flashes. The production and sale of counterfeit products is an issue that not only affects the consumer electronics industry, but can affect consumer safety as well. The launch of this collaboration is scheduled to coincide with Crime Prevention Month in October, and will continue through 2017.
Together with Canon U.S.A., NCPC will use its resources to provide educational tools to crime prevention practitioners, law enforcement officials, and educators who, in turn, can use those resources to teach their communities about the dangers of purchasing counterfeits. The awareness campaign will also include digital messaging directed to consumers and public service announcements as well as other videos featuring McGruff the Crime Dog®.
Counterfeit items are illegal replicas of real products, designed to deceive and take advantage of the superior value of genuine merchandise. They are produced in a manner that is increasingly more difficult for average consumers to identify, which is why awareness and education efforts are so important. Furthermore, counterfeit power accessories can lead to potentially dangerous results. They typically do not contain important safety technologies and are not tested to meet industry safety standards. As a result, they may overheat, smoke, melt, ignite, or create power surges and electrical irregularities that may cause personal injury or property damage.
“The safety of our customers is of paramount importance,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “We want to make sure our customers are aware of the dangers of counterfeit power accessories so they can avoid potential risks of hurting themselves or damaging their equipment.”
“As counterfeiting of camera accessories continues to evolve, we want to make consumers aware of this risk so they can keep themselves and their equipment safe,”said Ann Harkins, president and CEO, NCPC. “Counterfeit products designed to look like genuine products from major camera manufacturers may cause damage to people and property.”
NCPC is a private, nonprofit tax-exempt 501(c)(3) organization whose primary mission is to be the nation’s leader in helping people keep themselves, their families and their communities safe from crime.
To learn more about the campaign, please visit www.ncpc.org/stopfakes
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About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ
), ranks third overall in U.S. patents granted in 2015† and is one of Fortune Magazine's World's Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei
philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss
and follow us on Twitter @CanonUSA. For media inquiries, please contact firstname.lastname@example.org
About National Crime Prevention Council
The National Crime Prevention Council is the nonprofit leader in crime prevention. For more than 35 years, our symbol of safety, McGruff the Crime Dog®, has delivered easy-to-use crime prevention tips that protect what matters most—you, your family, and your community. Since 1982, NCPC has continuously provided the American public with comprehensive educational materials, training programs, and effective crime prevention messaging, delivered in large part through its vast network of more than 10,000 state and local law enforcement agencies, crime prevention associations, community groups, foundations, and corporate partners. For more information on how NCPC can be a public safety expert for you or how to "Take A Bite Out of Crime®," visit www.ncpc.org
† Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.