HOW Design Live 2017 Registration Now Open


New Programming and Speakers Highlight Leading Creative Industry Event

Last Updated: October 18, 2016 7:53 pm GMT
(New York, NY--October 18, 2016) HOW Design Live, one of the largest and most important events for creative professionals in design and marketing, has officially opened registration for its 2017 conference to be held May 2-6, 2017 at the Hyatt Regency in Chicago, Il.

Early registration is encouraged as HOW Design Live 2017 is expected to attract over 4,000 creative and marketing professionals seeking to immerse themselves in five days of creativity and inspiration.

This year’s show boasts more than 80 educational sessions, 100 speakers, 13 keynote speakers, nearly 100 vendors and brand new Workshops and Master Classes designed to create an inspirational and hands-on learning environment.

“Here at HOW Design Live we spend quite a bit of time thinking about what role we play in the design profession and how we can make a difference in the careers and lives of our attendees by creating a remarkable conference experience” said Gary Lynch, Vice President and Group Show Director, HOW Events. “Over the past several months we’ve been listening, learning and planning to make sure HOW Design Live 2017 not only far exceeds expectations, but is the best conference we’ve ever created. We are confident that no one will be disappointed.”

Malcolm Gladwell, DeeDee Gordon, Jeffrey Zeldman, Natasha Jen, Mauro Porcini, Seymour Chwast, Kelli Anderson, Brian Collins, Timothy Goodman, and Pum Lefebure, are among the luminaries headlining the event. Attendees will also hear from and engage with leadership at global brands such as Starbucks, SC Johnson, Coca-Cola, GE, CVS Health and The Hershey Company.

New programming includes the IHAF In-House Masters Series comprised of the IHAF Master Class and CMO Strategy Sessions, a two-part offering for creative contributors and corporate executives. Creative entrepreneurs at all levels will enjoy the Get Better Clients Bootcamp, presented by Marketing Mentor. All workshops are designed to create forums to exchange insights and experiences with content intended to cultivate community and influence collaboration.

Individuals, groups or students wishing to consume everything the event has to offer should consider the Big Ticket registration, which provides access to all breakout sessions, Keynotes, Master Classes, Exhibit Hall and receptions for all five days. Other options include 1-Day, 3-Day, Exhibit Hall-Only and VIP passes. Interested participants are encouraged to sign up by the Early Bird deadline of January 24, 2017 to ensure the best rate. Register at

Check out the newly launched HOW Design Live website for updates to the ever-growing program, learn what’s new for 2017 and view our brilliant lineup of speakers.

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About HOW Design Live
For more than 25 years, HOW Design Live has been the premier event and one of the largest gatherings of creative professionals in the world. Combining five separate conferences into a single event focused on creativity, business, leadership, marketing and inspiration for designers—and is considered a career-changing, life-altering experience. HOW Design Live takes place at the Hyatt Regency in Chicago from May 2-May 6, 2017. This year features more than 80 educational sessions, 13 keynote speakers, brand new Workshops and Master Classes, and an exhibit hall that hosts more than 100 vendors. Whether you work for a design firm, an in-house creative department, or are a business owner or marketing professional, HOW Design Live will help you ignite your passion, and create your future.

HOW Design Live began as the brainchild of the HOW brand. Founded in 1985, the HOW brand began its life as HOW Magazine. Today the brand has grown to encompass a host of products and events including several design competitions, online design courses, design books, and events.

For more information, visit the HOW Design Live website at

About Emerald Expositions
Emerald Expositions is a leading operator of large business-to-business trade shows and conferences in the United States, producing more than 80 events annually and connecting hundreds of thousands of buyers and sellers across 10 diversified end-markets. They include Gift, Home and General Merchandise; Sports & Apparel; Design; Jewelry, Luxury, and Antiques; eCommerce; Photography; Healthcare; Military; and Food. Headquartered in San Juan Capistrano, CA, Emerald Expositions’ shows are typically the most prominent and important for exhibitors and attendees within their various industries.


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