(Los Angeles, CA--October 26, 2016) M&C Saatchi LA
is thrilled to announce that Maria Smith
has been named Executive Creative Director. Smith has been a Creative Director, ACD, and Copywriter for 12 years, nearly ten of which have been spent with M&C Saatchi LA. At the agency she has demonstrated her expertise in leading creative teams and giving brands a unique creative voice – honest, compelling, and relevant.
“Maria embodies the M&C Saatchi spirit, is an indispensible part of our team, and loved by our clients,” comments M&C Saatchi LA CEO & Partner Huw Griffith.
“She has been instrumental in getting us where we are today, and is the perfect person to develop and expand the company’s vision and reach,” adds Chief Strategy Officer Kate Bristow.
As ECD, Smith will lead M&C Saatchi LA’s creative team and initiatives. She will also work closely with founders Huw Griffith and Kate Bristow to direct the agency’s creative voice and output.
Kate Bristow, Maria Smith, and Huw Griffith
“It’s an incredibly exciting time to be stepping into this role,” notes Smith. “We’re living through a really interesting moment right now. We’re in the middle of an election cycle unlike any other. The world is changing. And advertising is changing. A lot of people see a future that’s full of challenges, but I also see it as full of opportunity. I’m looking forward to being at the forefront of that charge as ECD, and working alongside a passionate and talented team that’s committed to taking M&C Saatchi to the next level.”
Smith brings experience and expertise in a range of disciplines to the position. She started her creative career as a copywriter at TBWATequila, with a focus on digital advertising. She then became part of an integrated team at TBWAChiatDay, where she worked on Nissan, Infiniti, Sony and Energizer. While at M&C Saatchi, she has contributed to award-winning campaigns for the San Diego Zoo and Epson.
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About M&C Saatchi LA
Founded by Maurice and Charles Saatchi with the principal of 'Brutal Simplicity of Thought,' M&C Saatchi is the world's largest independent marketing communications group, with 24 offices in 18 countries and was named runner up for Campaign Magazine's Agency Network of the Year 2015. The network employs more than 1,800 people who service over 200 clients, spanning advertising, design, social, content, digital marketing, mobile, public relations, sponsorship and event management. Social and digital specialists Heavenspot became part of M&C Saatchi LA in 2015, expanding the agency's reach into the entertainment and technology industries in collaboration with M&S Saatchi SHARE. For more information, please see www.mcsaatchi-la.com