(Atlanta, GA--December 6, 2016) Rodrick Glass and Brian Whitney from Allure, A Christie Company
(Allure) will join industry leaders across the Asian cinema exhibition and distribution community at CineAsia University
, presented by Golden Link on December 6th 2016 at 2 PM at the Hong Kong Convention and Exhibition Centre
. This series is produced in conjunction with the National Association of Concessionaires (NAC), CineAsia and the Hong Kong Convention and Exhibition Centre.
Glass and Whitney join a number of cinema industry’s top executives from Coca-Cola, NAC, Golden Link, Venture Foods, MBO Cinemas, and Malco Theatres to lead discussions on “Increasing Concession Sales by Redefining the Consumer Experience through Digital Messaging.”
“CineAsia University – A Focus on Concessions” is CineAsia’s special event that takes place during the trade show and is presented by Golden Link Inc. and the National Associations of Concessionaires (NAC). This educational, informative and interactive series of presentations will cover the first two days of CineAsia. The CineAsia University is an initiative to bring together some of the leading experts in the field of cinema concessions and promotions from around the world.
“In our presentation at CineAsia, we will discuss how to educate and influence consumers to maximize their experience and help increase our theatre customer’s revenue.” Said Whitney. “We appreciate this opportunity, presented to us by our partners –NAC and Golden Link to present in a global forum such as CineAsia,” he added.
CineAsia, a must attend B2B event, and marketplace focused on the cinema exhibition and distribution businesses in the Asian region. This two-day event brings together leading industry executives from theatre exhibitors, Hollywood Studios, film projection, digital display, concessions, and logistics -- the entire movie theater ecosystem.
“As Coca-Cola’s strategic partners, we are looking forward to our partnership aimed at elevating the movie-goer’s experience while driving positive results for our theatre/exhibitor customers. Our presence at CineAsia is an important piece to that value proposition,” said Glass.
Glass and Whitney will be present on site at Coca-Cola’s booth #124 to answer questions about digital displays and digital menu boards.
# # #
About CineAsia (www.cineasia.com)
CineAsia will take place from 6-8 December 2016 at the Hong Kong Convention & Exhibition Centre in Hong Kong. The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.
About Film Expo Group (www.filmexpos.com)
The Film Expo Group is the premier organizer of events in the motion picture industry. The Film Expo Group produces CineAsia, held in Hong Kong; CineEurope, held in Barcelona; and ShowEast, held in Miami. Additionally, the group publishes, Film Journal International, a trade magazine and website covering the motion picture industry with a special emphasis on theatrical exhibition.
ABOUT Golden Link (www.goldenlinkinc.com)
Golden Link Inc. has been delivering concession solutions and unique in-theatre promotions to cinemas worldwide since 1997. Since then, we have become a global leader providing products and services to over 80 countries around the world!
ABOUT NAC (www.NAConline.org)
The National Association of Concessionaires is the trade association for recreation & leisure- time foodservice & concessions, providing education, information, and networking opportunities for the industry.
About Allure, A Christie Company (www.allure-christie.com)
Allure, A Christie Company, provides innovative engagement and transaction technologies, including the dynamic Christie Experiential Network, via its widely deployed visual communication and retail transaction software and services. Connecting brands and products with consumers at points of influence and purchase in a variety of retail environments, these intelligent and innovative solutions integrate analytics, exceptional creative, software, and hardware through business applications that deliver engaging data-driven experiences and achieve desired outcomes.
About Christie (www.christiedigital.com)
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com for more information.
“Christie” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries. Other company and product names may be trademarks or trade names of their respective owners. Copyright © 2016 Allure - A Christie Company, All rights reserved.