Twist Director Matt Pittroff Strikes Gold With Heluva Good! Cheese


Last Updated: December 20, 2016 5:14 pm GMT
(New York, NY--December 20, 2016) Twist’s latest campaign for Heluva Good! Cheese reminds viewers that during fireside chats or intense bidding wars, flavor is always worth enjoying. The first two spots to air in Matt Pittroff’s humorous campaign points out that whether you are venturing into the great outdoors or frequenting yard sales, hunger strikes and flavor is always calling. The new campaign encourages viewers to strike gold with nachos, a grilled cheese or cheese fondue and use fantastically flavored Heluva Good! Cheese.

Click here to view the new spots:

Spot Titles:
“Garage Sale”

Agency: New Honor Society
VP, Group Creative Director: Terry Stewart Creative Director: Tom Nations Agency Producer: Derek Burr Executive Producer: Larry Israel Producer: Beth Martychenko Senior Copywriter: Zack Swyers

Production Company: Twist
Executive Producer: Alissa Liebert, Jim Geib – President/EP, Amyliz Pera/EP Director: Matt Pittroff Line Producer: Steve Blair

Editorial Company: 90 Degrees West

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About Twist
A North American based global production company, Twist has offices in New York, Los Angeles, Minneapolis & Baltimore. Headed by EP/President Jim Geib and EP Amyliz Pera with newest Producer addition Alissa Liebert, Twist features a diverse Directorial roster in addition to the worldwide creative collective: Tomato. Some of Pittroff’s recent projects include the first National campaign for Firehouse Subs, a campaign for Bank of America, and spot work for Dunkin Donuts. Alogside Pittroff’s new work includes Igor Borghi’s work for Top Gear, Marc André Debruyne’s new Busch Gardens spot, Scott Pitts’ digital recipes for Bob Evans, Marcos Zavitsanos’ new Busch Racing spot, and Tomto’s work for the Nobel Foundation.


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