SIM Group Appoints General Manager to Support West Coast Growth


Bill Hale to lead company’s LA operations from historic Eastman Kodak building in Hollywood

Last Updated: December 22, 2016 5:57 pm GMT
(Hollywood, CA--December 22, 2016) SIM Group is pleased to announce Bill Hale’s role as the General Manager, SIM Digital Los Angeles to support the growth of the company’s LA division. SIM Group, a family of companies who delivers expert services at every point in the production and post production processes, has made the appointment to support SIM Digital LA’s camera rental services in their new Hollywood facility. Recently, SIM Digital LA has worked on projects including ’12 Deadly Days,’ ‘American Horror Story,’ ‘Feud,’ ‘Girlfriend’s Guide to Divorce,’ and ‘Freakish.’

In addition to managing SIM Digital, Hale will be instrumental in facilitating widespread awareness for the SIM Group’s full scope of services at their state-­of-­the‐art facility, housed in the historic Eastman Kodak building in Hollywood. From providing cameras, to dailies, to color correction, through to the finishing touches for new project releases, the SIM Group Hollywood excels in offering end-­to-­end services. In his role as General Manager, Hale will report directly to John DeBoer, the President, Camera Division.

A seasoned industry veteran, Hale brings in a wealth of production equipment knowledge, leadership skills, and management experience to his new role at SIM Digital. With an esteemed roster of prior work in New York and LA, including roles as Senior Marketing Agent at Keslow Camera, Rental Agent at Clairmont Camera, and General Manager at Rocky Mountain Motion Picture, Hale will spearhead all major initiatives for the LA branch. With the ability to deliver technical excellence in the production process in television, feature film and commercials within the SIM Digital LA building, and with an outstanding commitment to delivering an unparalleled level of service, Hale is excited about the opportunity to move full steam ahead in his new role.

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About The SIM Group:
Backed by Toronto-­based investment firm Granite Partners, the SIM Group is a leading supplier of production equipment, workflow and post-­production solutions. With offices spanning North America, the SIM Group provides stellar products and services for features such as Legendary’s “Warcraft,” to the hugely successful Emmy‐winning “Game of Thrones,” to the Oscar-­winning film “Spotlight.” From reality shows including “American Idol,” to blockbusters “Deadpool” and hit series “Mr. Robot,” For more information, visit


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