Canon Invites Filmmakers to its Creative Studio as a Sponsor of the 2017 Sundance Film Festival

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Over 20 Percent of 2017 Slate Filmed Using Canon Equipment

Last Updated: January 18, 2017 5:24 pm GMT
(Park City, Utah--January 18, 2017) Canon U.S.A. Inc., a leader in digital imaging solutions, is returning as a Sustaining Sponsor to the 2017 Sundance Film Festival (January 19–29 in Park City, Utah). Canon will celebrate the filmmakers working behind the camera with daily programming at the Canon Creative Studio, located at 592 Main Street.



At least 46 of the 213 films premiering as part of this year’s slate – over 20 percent -- were shot using Canon equipment. Festival projects filmed using Canon cinema cameras include the first three episodes of the new Amazon Studios series I Love Dick, as well as documentary and narrative features includingMenashe, Deer Squad: The Movie, Motherland, Downward Dog, and ICARUS.

“It is our honor to celebrate the work of Sundance Film Festival cinematographers,” said Yuichi Ishizuka, president and COO, Canon U.S.A. “Through the eyes – and lenses – of these talented artists, we see how the visual language of filmmaking evolves and innovations in camera technology are applied to storytelling.”

Canon will welcome invited 2017 Sundance Film Festival attendees to the Canon Creative Studio (open January 21-24, from 11am-6pm) for interactive displays of Canon equipment, live panel discussions, and a relaxing lounge stocked with coffee, snacks, and wireless internet connection. Here, guests will be able to explore Canon’s new flagship cinema camera, the Canon EOS C700 Digital Cinema Camera, the 4.5 million ISO Canon ME20F-SH multi-purpose camera, and the Canon CN-E 50-1000mm CINE-SERVO lens, among other gear on display. On the output side, guests will be able to see the color accuracy and HDR capabilities of Canon’s line of 4K Reference Displays.

The Canon Creative Studio will also hostcinematographers, directors, editors, producers, and crew atthe invite-only Raise Your Glass To Cinematographycocktail party (Sunday, January 22), Canon’s fifth annual celebration toasting the filmmakers of the Festival.

Canon is also pleased to partner again with IndieWire, a leading news and networking site for the independent film and television industry, for a series of six intimate panel discussions moderated by IndieWire Filmmaker Toolkit Editor Chris O’Falt. Festival filmmakers featured in the discussion series will include Academy Award®nominees Matthew Heineman (City of Ghosts, Cartel Land), Rory Kennedy (Take Every Wave: The Life of Laird Hamilton), and cinematographer Jim Frohna (I Love Dick, Transparent).

The panels will be streamed through Facebook Live via IndieWire’s page, accessible to those who cannot attend the Festival, giving cinematographers and aspiring cinematographers alike the opportunity to engage with panels. IndieWire will also feature a series of interviews with Sundance cinematographers and pieces that explore cinematography trends at the festival, all sponsored by Canon. To read the series, please visit www.indiewire.com/t/canon-sundance-2017.

Each day, Loren Simons, Canon’s senior product and sales trainer, will lead hands-on workshops highlighting Canon’s newest cinema cameras, including the Canon EOS C700 and Canon EOS C300 Mark II Digital Cinema Cameras, as well as solutions-oriented gear such as the low-light Canon ME20F-SH and the new compact 4K professional camcorder, the Canon XC15.

With a nod to Canon’s deep roots in still photography, Michael Ori will be returning to shoot professional headshots of Creative Studio guests. This year, Ori will take his photographs with the new Canon EOS 5D Mark IV, the latest in Canon’s EOS DSLR camera series. Canon will send guests home with an 8x10 copy of their portrait, printed on-site with the Canon imagePROGRAF PRO-1000 Professional Inkjet Printer. In an exciting new collaboration withIMDbPro, the essential resource for entertainment industry professionals, filmmakers will be able to instantly upload their newly snapped portraits to their IMDbPro profiles. The IMDbPro station will be open January 21-23, from 11am-5pm.

On Monday, January 23, Canon will present a screening and panel called “The New EOS C700: A Q&A with the The Calling Filmmakers.” Following a screening of The Calling, the first film shot on the EOS C700, Canon’s Senior Film and Television Advisor Tim Smithwill lead Director Tyler Stableford and Colorist Billy Hobson in a conversation exploring the versatility of the EOS C700’s low-light capabilities and vast dynamic range.

For a full schedule of events for Canon's activities at the 2017 Sundance Film Festival and to request access to attend, please visit https://canonsff17.splashthat.com/.

To find out more about Canon’s Festival activities, please visit our Cinema EOS website or follow us on Twitter and Vimeo. Join the conversation with #CanonCreativeStudio.

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About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2016† and is one of Fortune Magazine's World's Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss

†Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.
Availability and specifications of all products are subject to change without notice.



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