Adidas Y-3 Spring/Summer 2017 Campaign Film Invokes a Digital Escape in a Dystopian World

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Last Updated: January 19, 2017 7:05 pm GMT
(New York, NY--January 19, 2017) Sonic Union mix engineer Brian Goodheart and sound designer Owen Shearer unite with director Robert Broadhurst to bring the futuristic aesthetic of the Adidas Y-3 Spring/Summer 2017 collection to life in a surreal new campaign film from Blackrose NYC. Written and directed by Broadhurst, the story unfolds in a sleek, dystopian universe as two protagonists face off against an oppressive surveillance regime. The artist Son Lux provides an eerie, dreamlike score that amplifies the artful mosaic of stylized, impressionistic scenes that showcase the brand’s futuristic sportswear, footwear and signature color palette.



Click below to view the campaign film








“The SS17 collection had a specific cinematic feeling that all I wanted to do was build a beautiful world around it and let it emanate this strange and hopefully entertaining story,” Noted director Robert Broadhurst. “I was incredibly lucky that Blackrose and Y-3 loved the concept and gave it so much support – that’s the greatest part of working with a forward-looking brand, especially as a new director. It was exciting to explore some of the contemporary anxieties that I find really enrich Yohji Yamamoto’s famous notion of ‘clothing as armor.’ And, as with all things sci-fi, the sound design and mix were particularly vital to the film. Brian worked his magic to elevate it beyond the high standard we had achieved the last time around and once again helped refine story through sound.”

This is a recurring collaboration between Goodheart and Broadhurst, having previously collaborated on the recent Y-3 Autumn/Winter 2016 campaign film.


Credits:
  • Agency: Blackrose NYC
  • Director: Robert Broadhurst
  • Producer: Kori Shadrick
  • Director of Photography: Aaron Platt
  • Lighting Design: John Torres
  • Music: Son Lux
  • Color: Paul Harrison at Freefolk
  • Talent: Louie
  • Talent: Zlata
  • VFX Lead: John Shafto
  • UI Design: Toros Köse
  • Sound: Sonic Union
  • Mix Engineer: Brian Goodheart
  • Sound Designer: Owen Shearer
  • Studio Director: Justine Cortale
  • Scheduling Producer: Pat Sullivan
  • Set Design: Anthony Asaro


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ABOUT SONIC UNION
Sonic Union helps marketers polish their brand messages by delivering true excellence in sound. In our renowned and inspiring space overlooking Union Square, we enjoy collaborating with ad agencies, content creators, editors and producers. Amplifying and refining their creative intent. Our group of eight mix engineers/sound designers is led by industry vets Steve Rosen and Michael Marinelli. They are deeply experienced in doing what they love, nurturing exciting new talent and staying away from the donuts. Thanks to our entire tight-knit and friendly team, Sonic Union is trusted with some of the highest profile commercial audio post work in the business.

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