Beverly Center Becomes Official Platinum Sponsor of the Make-Up Artists and Hairstylists Awards


The Feb. 19 Ceremony at L.A. Live will Honor Ryan Murphy, Emmy®-nominated Make-Up Artist Leonard Engelman, and Oscar® and Emmy-nominated Hair Stylist Barbara Lorenz

Last Updated: February 9, 2017 5:08 pm GMT
(Los Angeles, CA--February 9, 2017) Beverly Center, one of the premier fashion destinations in Los Angeles, joins as an official Platinum Sponsor for the Make-Up Artists and Hair Stylists Guild (MUAHS, IATSE Local 706) 2017 Annual Awards honoring both make-up artists and hair stylists outstanding achievements in motion pictures, television, commercials and live theater. In addition, Beverly Center will be a yearly sponsor of the guild, supporting multiple programs. The black-tie gala will be held on Sunday, February 19, 2017, at The Novo by Microsoft at L.A. Live. The announcement was made today by Susan Cabral-Ebert, President of IATSE Local 706.

“Beverly Center congratulates the nominees and honorees of this year’s Make-Up Artists and Hair Stylists Guild Awards and thanks all Guild members for their continued loyalty and support as we evolve and reinvent the retail shopping experience,” said Susan Vance, marketing and sponsorship director for the shopping center.

Beverly Center has had a significant presence in the Los Angeles landscape for more than 35 years and for decades has been an iconic fashion destination regularly shopped by locals, international visitors and industry professionals who influence celebrity style and popular culture through their work in the entertainment industry.

The legendary Beverly Center will take the spotlight in holiday 2018 after a $500 million dollar renovation that will reinvent the urban retail experience. Already known for its perfectly-curated, ever-evolving merchandise mix that combines luxury, contemporary and fast fashion retailers, shoppers at the center will see many exciting new features, including inspired chef-driven restaurants, a pedestrian-friendly exterior, a center court experience, skylights, two VIP valets and more!

As previously announced, Ryan Murphy, four-time Emmy® Award-winning producer, director and screenwriter, will receive this year’s Distinguished Artisan Award. Emmy®-nominated make-up artist Leonard Engelman and Oscar® and Emmy-nominated hair stylist Barbara Lorenz, will receive the Guild’s Lifetime Achievement Awards. Trophies will also be given in more than 23 different categories honoring nominees for outstanding achievements in motion pictures, television, commercials and live theater.

Final ballot on-line voting closes on February 10, 2017. Winners will be announced on February 19 at the Awards gala and live on Twitter via @Local_706 (#MUAHSawards). Further inquiries regarding the MUAHS Awards may be directed to Kathy Sain in the MUAHS Awards Office at 818.295.3933, Email:

MUAHS Awards is proudly sponsored by:
  • Diamond Sponsor: M.A.C. Cosmetics
  • Ruby Sponsor: Ardell Professional
  • Sapphire Sponsors: Hask Beauty, Nigel Beauty Emporium
  • Emerald Sponsor: CROC, Make-Up Designory, RCMA Makeup
  • Double Platinum Sponsors: Netflix
  • Platinum Sponsors: Beverly Center, Focus Features, Fox Television, FX Networks, HBO, IATSE Local 798 (Make-up Artists & Hair Stylists), Paramount, Universal Pictures
  • Silver Sponsors: Cinema Make-Up School, Cinema Secrets Criterion Group Dermaflage, Kryolan, Make Up For Ever, Premiere Products, Schwartzkopf Professional, Skindinavia, The Make Up Show
  • Gift bag sponsors include Brush Off, DHC Skin Care, European Body Art, Freeze Frames, Frends Beauty, Hair & Pins, Hempz, Hygeniskin, IT Cosmetics, Jovovo Naturals, Kevyn Aucoin, Novex Hair Care, Pro Vision Care Associates, Qosmedix, Schwarzkopf
  • Media Sponsors: The Hollywood Reporter, SHOOTonline and Variety.

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Beverly Center is Southern California's premier fashion destination with more than 100 distinctive specialty stores reflecting the diverse styles and tastes of Los Angeles, including a paramount portfolio of luxury retailers such as Burberry, Dolce & Gabbana, Fendi, Gucci, Louis Vuitton, Prada, Saint Laurent and Salvatore Ferragamo. The Center is anchored by Bloomingdale’s and Macy’s. The unique assortment of point-of-difference stores like Henri Bendel and Traffic, paired with the expanded fast fashion collection comprised of Uniqlo, H&M and XXI Forever and contemporary brands Halston Heritage, Sandro and Maje make Beverly Center the ultimate shopping experience. For more information, visit or get #BeverlyCenter and #BeverlyCenterStyle updates on Facebook, Twitter and Instagram (@beverlycenter)

The Make-Up Artists and Hair Stylists Guild (IATSE, Local 706) was chartered in November 1937. Today, membership includes over 1,900 artisans in the entertainment industry worldwide. Local 706 members are make-up artists and hair stylists who have created the looks for Hollywood’s most memorable characters and stars of stage, screen, television and now the Internet. The wide-ranging domains of these artists include feature films and television, commercials; “live” network television, all types of theatrical productions and Disneyland theme parks. Local 706 Members have created notable characters competing for Academy Awards®, Primetime Emmys®, Daytime Entertainment Emmys®, Saturn Awards®, BAFTA Awards®, and many other honors for make-up and hair styling artistry including their own Hollywood Make-up Artists and Hair Stylists Guild Awards. The Local 706 Guild publishes The Artisan, a glossy quarterly magazine, and provides panels, workshops and training both for members and others interested in the field to foster a spirit of innovation in the craft. For more information, visit or get #MUAHSawards updates on Facebook Twitter (@Local706) and Instagram.


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