United Arab Emirates First for NOA

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mediARC™ will be used to digitize and manage Sharjah Media Corporation’s entire legacy video archive

Last Updated: March 13, 2017 6:52 am GMT
(Vienna, Austria--March 13, 2017) AV Digitizing and archiving specialists NOA are proud to announce their first United Arab Emirates contract with Sharjah Media Corporation (SMC). Delivery of NOA’s unique Archive Asset Management (AAM) system mediARC will be completed by Q2 2017, and will be used to digitize and manage SMC’s entire legacy video archive consisting of 140,000 hours of Betacam, DigiBeta, U-matic, One Inch, and MiniDV tapes to SMC’s enterprise datacentre.



Efficiently digitizing archive media is a number one priority for many institutions, including broadcasters and media library agencies around the world. Transfers are a time consuming and resource hungry task, and tape machines are becoming obsolete due to diminishing availability of key components such as video heads and drums. Careful assessment of these challenges has led SMC to put their trust in NOA technology.

“The move to a dedicated AAM which handles 140,000 hours of digitized legacy content free from any vendor lock and in an OAIS based repository is a clear tendency we can see with broadcasters who take the ‘long-term’ really seriously” says Jean-Christophe Kummer, Managing Partner of NOA. “Among other advantages, the mathematically lossless FFV1 codec in use at SMC gives us the possibility to store the source code of the replayer together with the associated essence. Integration in business processes with an existing Production Asset Management (PAM) system can be performantly realized. I am happy that SMC decided to follow our recommendations based on our 18 years of archive management experience.”

At the front end of the operation, sixteen NOA FrameLector™ channels ingest media directly from tape and simultaneously monitor ISR events and RF levels to reliably detect transfer errors caused by faulty head-tape interaction, enabling a clear differentiation between “error-on-tape” and “error-during-transfer”. This information subsequently allows for pinpoint error correction (e.g. cleaning of tape and/or replaying machine) and is also available for automatization within the workflow, to trigger or skip individual steps according to predefined error thresholds.

Integration of QC processes and metadata edit validation into production workflows is achieved with NOA’s mediARC™ built-in workflow engine, which further enhances SMC’s operation by improving efficiencies and greatly reducing the time taken for reliable digitization.

Delivering an independent archival format free from any vendor lock has been at the core of NOA’s design philosophy. To ensure SMC is building a future proof digital archive, NOA’s MediaButler™ is used to encode the final archival file in an open source FFV1 codec. Since archival storage is only as good as information retrieval, NOA’s mediARC™ Asset Archive Management system delivers comprehensive media content description with its advanced metadata tools.

In a considerably short time frame, NOA will deliver a complete turnkey operation for SMC and provide an entire digitization and archiving facility. As well as implementing software installation, testing, commissioning and training, NOA will deliver and install all the servers and workstations required to give SMC a highly efficient operation.

Excited by this installation, NOA will be actively engaging with other regional institutions who are expected to have similar digitization and archiving needs of legacy material just like SMC. NOA will be at CABSAT on booth A3-42.

More information about NOA and its products is available at www.noa-archive.com or by phone at + 43 1 545 2700.

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About NOA GmbH
NOA delivers scalable, high quality AV digitizing and archiving innovations to make audio and video archives easily available in enterprise storage facilities. Sustainable long term preservation of media content is guaranteed as NOA’s unique products rely on open archival standards and formats, and continuous checks for transfer integrity to ensure highest possible quality of audio and video content. NOA’s turnkey solutions deliver systems to meet the specific needs of any business. ingestLINE™, actLINE™, jobDB™, mediARC™ and the entry level Pico systems safeguard future media accessibility and enterprise-wide collaboration. Advanced semantic metadata management ensures NOA’s family of products deliver efficient and reliable identification and retrieval of archival content. NOA’s intuitive proprietary technologies are currently installed in more than thirty international institutions including Austrian National Broadcaster ORF, Sveriges Radio Förvaltnings (SRF), Yleisradio Finland (YLE), Radiotelevizija Slovenija (RTV), the national sound archives of Switzerland and Mexico, the Vlaamse Radio- en Televisieomroep (VRT) and many more.

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