(Santa Monica, CA & New York--March 13, 2017) The profound stages of a human being’s life are celebrated in Raymond James’ newest commercial campaign, edited by Arcade’s Jeff Ferruzzo. With “Doors,” transitions take a couple from marriage and a newborn to career changes and family events, asserting a unity between themselves and Raymond James in planning their life and their finances. “Kevin” is a retrospective on a boy’s progression in the world while navigating through school, jobs, love and embracing his eventual role as a family man. The lovable spots are tributes to the undeniable potential of one’s success when guided by Raymond James’s “trusted advice, for life.”
Watch the spots here: "Kevin:"
Credits: Client: Raymond James Spot Titles: “Doors” :60, :30, :15; “Kevin” :60, :30, :15.
Agency: Martin Williams
Chief Creative Officers: Tom Moundry GCD/ Copywriters: Steve Casey CD/ Art Directors: Toby Balai VP, Director of Production: Stan Prinsen
Director: Tomas Jonsgarden Managing Director: Dave Morrison Executive Producer: Jeff McDougall Head of Production: JP Colombo Producer: Magnus Akerstedt
Editorial Company: Arcade
Editor: Jeff Ferruzzo Assistant Editor: Sam Barden Producer: Fanny Cruz Executive Producer: Sila Soyer
Flame Artist: Tristian Wake
Colorist: MPC London
Colorist: Jean-Clement Soret
Mixer: Heard City
Mixer: Mike Vitacco
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Bicoastal Arcade Edit is an editorial collective and partnership between Managing Partner Damian Stevens, Executive Producer/Partner Sila Soyer and Editor/Partners Kim Bica, Jeff Ferruzzo, Geoff Hounsell and Paul Martinez. Arcade’s roster of talent also includes notable Editors Dave Anderson, Kyle Brown, Jen Dean, Will Hasell, Sean Lagrange, Nick Rondeau, Greg Scruton, and Brad Waskewich, and Executive Producer Crissy DeSimone. www.arcadeedit.com