HOBO Audio Launches 360 VR Division; Forms Strategic Alliance With Two VFX Studios


Boutique Audio Company Partners With Production/Post Houses East Coast Digital And Hidden Content To Offer Full Service 360 VR Execution

Last Updated: March 14, 2017 12:01 pm GMT
(New York, NY--March 14, 2017) HOBO, the boutique audio post studio, has launched a 360 VR division and formed strategic alliances with production/post production studios East Coast Digital and Hidden Content, both based in New York, to offer clients a full service approach to 360 VR content creation – from concepting through production, post, music and final audio mix in an immersive 360 format.

HOBO’s President Howard Bowler announced the company’s new VR division and alliance with content studios East Coast Digital and Hidden Content.

The companies are currently collaborating on several projects that employ what Howard Bowler, HOBO Founder and President, calls 'object oriented audio mixing’ to enhance the 360 viewing experience, which thanks to the emergence of new hardware from companies like Oculus, Samsung, Sony and Google offers unique opportunities for the new medium to both entertain and educate more deeply than ever before.

“The applications of 360 VR are already having an impact on everything from gaming and entertainment to science, health, medicine, history and teaching,” Bowler says. "At HOBO, we get comfortable with new technologies that inspire us by diving in head-first and working with the tools. That’s what we’re doing with 360 VR content.”

Creative Alliances:
Partnering with HOBO are the New York-based production/post studios Hidden Content and East Coast Digital. Founded by Creative Director, Ant Gentile, Jake Wasserman, and Adam Donald, Hidden Content is a VR production and post-production company working with such clients Samsung, 451 Media, Giant Step, PMK-BNC, Nokia and Pop Sugar.

East Coast Digital (ECD) was founded by Scott Kleinberger in 1998 and provides complete post-production services for content creators, including editorial, color correction, delivery, archive/asset management and mobile rental systems. Their 360VR work includes the short film “Cardboard City," which was a co-winner of the Samsung Gear Indie VR Filmmaker Contest and debuted at Sundance 2016 on the Milk VR platform.

In addition to working with its creative partners, HOBO (through its division Green Point Creative) is developing an original dramatic TV series produced in 360 that Bowler says is a “Wire” inspired story set in the suburbs that will be shot and distributed via various 360 platforms.

“I’ve always envisioned HOBO as doing more than audio, but always resisted the temptation to simply add new post services,” Bowler adds. “I wanted something more holistically focused. 360 VR is a technology that I believe will grow as more companies like ours create content for it. We’re committed to working with other creative companies that also want to push the boundaries of this new medium.”

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About HOBO Audio:
HOBO Audio is an audio post production company dedicated to creating an exceptional listening experience. With a growing staff and client list, HOBO has earned the trust of some of the most iconic brands and companies in the world. Make yourself at HOBO. http://www.hoboaudio.com

About Green Point Creative:
Green Point, a division of HOBO, is a creative content agency geared toward the legalization of cannabis in the United States. The company seeks to provide top tier content for those trying to dismantle the destructive system that is marijuana prohibition. It’s a collective of creative & business folk who are helping to educate the public on the truth of the origin of cannabis prohibition. http://www.greenpointcreative.com/


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