PlayBox Technology Powers New Playout Channel at Celebro Media


Last Updated: March 20, 2017 10:47 am GMT
(London, UK--March 20, 2017) Celebro Media, one of Europe's leading creative television production companies, has chosen a complete playout solution from PlayBox Technology to power a new channel for a major Middle East broadcaster. The system comprises AirBox Neo, TitleBox Neo and SafeBox Neo and was recently installed at the company's London studios.

Presentation controller Ryan Lazenby operating PlayBox Technology Neo in Gallery A at the London studios of Celebro Media.

"Celebro Media provides a wide range of television-related services to broadcasters around the world from our studios in London and Moscow," comments chief executive Wesley Dodd. "We specialise in news and factual television and have helped clients launch entire television channels, develop new programmes, and recruit and train the production teams to deliver them. Here in London we operate five studios supporting many different channels and uplinking to external playout service-providers.

"We will be operating a complete service including playout for this latest channel which is scheduled to go live in May. Keeping the entire activity in-house has many advantages including the ability to achieve very high efficiency. I have known about PlayBox Technology and its AirBox product range for a long time through events such as IBC and have always been impressed by their channel-in-a box approach to television playout. The latest version, AirBox Neo, has all the features we require including the ability to handle live content which was particularly important.

"The new channel will start with quite a high proportion of pre-recorded content coming out of the AirBox Neo. More live content will be added when the channel is fully geared. The PlayBox Technology system will be used to control channel branding and presentation, playout of locally archived programmes and interstitials, commercials, opt-outs to live news, the weather, everything. The idea is to have as much of the process as possible automated.

"We have a huge amount of content and have been rehearsing over the past few weeks to make sure everything is operational. We now have 24 hour schedule running and all is working well. Our staff find the PlayBox Technology equipment intuitive to operate. The few questions that arose during the familiarisation process required little more than a phone call to resolve."

"Celebro Media has an excellent reputation for its dedication to quality," adds PlayBox Technology president Don Ash. "We are very pleased that Celebro has chosen the Neo product series as the core of its expansion into direct broadcast playout. An incidental advantage of AirBox Neo is that it occupies a relatively small amount of space, just three rack units, allowing easy expansion. We also offer the option of running two fully independent television channels from a single server."

Supporting UHD, HD and SD playout, AirBox Neo is designed for 24/7 unattended operation and can also be operated manually, including the ability to handle live-to-air throughput. Parallel outputs enable the running of two or more SDI or IP streaming SD/HD feeds simultaneously. Changes to the playlist can be made during an on-air session. Clips in the playlist, except the one which is currently playing, can be trimmed, edited or repositioned. Playback order can be performed seamlessly without stopping the current playout session. Live productions are facilitated by a live show clipboard which allows insertion and/or execution of various events or live streams.

TitleBox Neo provides a wide range of interactive on-air graphics and titling capabilities which can be manipulated live. The feature set includes horizontal crawling text, vertically rolling credits and messages, still and animated logo graphics, analogue and digital clocks, banner slideshows and chat text with automated horizontal or vertical scrolling. Among the additional creative facilities are pre-constructed graphic components, video resizing (from live source or file), window-style display and website content ingest.

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Celebro Media:
Combining creativity, innovation and experience, Celebro Media ( launches channels, develops formats and makes great TV. Celebro Media can create content, help get it on air and reach a wider audience through our network of partners. From its hire studios in London and Moscow, the company provides innovative high quality services to help clients create gold-standard content and reach the broadest possible audience. Celebro Media helps people who want to start new TV channels, make programmes, recruit and train production teams, and get TV and radio content to new markets. Its state-of-art TV studios are used by some of the world's best known broadcasters for whom we produce hundreds of hours of content every month.

PlayBox Technology Limited:
PlayBox Technology Limited ( is an international communications and information-technology company serving the broadcast and corporate sectors in more than 120 countries. Customers include national and international broadcasters, start-up TV channels, webcasters, DVB (IP/ASI) TV channels, interactive TV and music channels, film channels, remote TV channels and disaster recovery channels. Powering over 17,000 playout and branding channels, PlayBox Technology provides broadcast performance at IT prices. It delivers efficient and future-proof playout and branding solutions on whatever business basis customers prefer: on-site systems, IP-controlled remote servers or software-as-a-service. The server-based AirBox Neo product series advances PlayBox into the UHD era. CloudAir builds on long experience in allowing customers to control remote playout servers via IP without needing space for on-site technical infrastructure. CloudAir offers established broadcasters or new-start entrepreneurs unsurpassed freedom in the style, scale and funding of their operation.


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