Introducing Shutterstock Custom For Enterprise Clients to Scale Branded Content Creation

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Acquisition of Flashstock in July now launching as Shutterstock Custom, providing enterprise clients with an innovative technology platform to scale branded content creation

Last Updated: September 21, 2017 12:02 pm GMT
(New York, NY--September 21, 2017) ​​Shutterstock,​ ​Inc.​ ​(NYSE:​ ​SSTK​),​ ​a​ ​leading​ ​global technology​ ​company​ ​offering​ ​a​ ​creative​ ​platform​ ​for​ ​high-quality​ ​assets,​ ​tools​ ​and​ ​services, today​ ​announced​ ​that​ ​its​ ​Flashstock​ ​business​ ​launches​ ​today​ ​as​ ​Shutterstock​ ​Custom. Shutterstock​ ​is​ ​now​ ​able​ ​to​ ​offer​ ​its​ ​1.7​ ​million​ ​customers​ ​an​ ​efficient​ ​and​ ​innovative​ ​platform​ ​to create​ ​branded​ ​content.



Shutterstock​ ​Custom,​ ​powered​ ​by​ ​Flashstock’s​ ​proprietary​ ​technology,​ ​is​ ​an​ ​essential component​ ​of​ ​Shutterstock’s​ ​creative​ ​platform​ ​that​ ​fulfils​ ​enterprise​ ​marketers’​ ​need​ ​to​ ​scale high-quality​ ​branded​ ​content.​ ​Shutterstock​ ​Custom​ ​ingests​ ​a​ ​company’s​ ​visual​ ​identity​ ​and transforms​ ​it​ ​into​ ​a​ ​creative​ ​brief​ ​for​ ​each​ ​new​ ​campaign.​ ​Following​ ​receipt​ ​of​ ​the​ ​brief,​ ​a​ ​global network​ ​of​ ​creative​ ​talent​ ​shoots​ ​unique​ ​imagery​ ​including​ ​photos,​ ​videos,​ ​GIFs,​ ​cinemagraphs and​ ​360°s.

“With​ ​3​ ​billion​ ​Snaps​ ​taken​ ​every​ ​day​ ​and​ ​more​ ​than​ ​95​ ​mil ion​ ​photos​ ​shared​ ​on​ ​Instagram daily,​ ​scaling​ ​global y​ ​across​ ​multiple​ ​channels​ ​increasingly​ ​presents​ ​marketers​ ​with​ ​a challenge,"​ ​said​ ​Grant​ ​Munro,​ ​founder​ ​of​ ​Flashstock​ ​and​ ​General​ ​Manager​ ​of​ ​Shutterstock Custom.​ ​“A​ ​brand’s​ ​voice​ ​is​ ​most​ ​visible​ ​through​ ​the​ ​content​ ​it​ ​creates,​ ​and​ ​a​ ​recent​ ​Time​ ​Inc. study​ ​revealed​ ​about​ ​90%​ ​of​ ​consumers​ ​like​ ​it​ ​when​ ​brands​ ​engage​ ​with​ ​them​ ​using​ ​custom content.​ ​At​ ​Flashstock​ ​we​ ​solved​ ​that​ ​problem,​ ​and​ ​now​ ​as​ ​Shutterstock​ ​Custom,​ ​we​ ​can​ ​share our​ ​revolutionary​ ​solution​ ​with​ ​enterprise​ ​marketers​ ​around​ ​the​ ​world.”

Learn​ ​more​ ​about​ ​​Shutterstock​ ​Custom​ ​here.

About​​Shutterstock,​​Inc.
Shutterstock,​ ​Inc.​ ​(NYSE:​ ​​SSTK​),​ ​directly​ ​and​ ​through​ ​its​ ​group​ ​subsidiaries,​ ​is​ ​a​ ​leading​ ​global provider​ ​of​ ​​high-quality​ ​licensed​ ​photographs​, ​​vectors​, ​​illustrations​, ​​videos​ ​and​ ​​music​ ​to businesses,​ ​marketing​ ​agencies​ ​and​ ​media​ ​organizations​ ​around​ ​the​ ​world.​ ​Working​ ​with​ ​its growing​ ​community​ ​of​ ​over​ ​250,000​ ​contributors,​ ​Shutterstock​ ​adds​ ​hundreds​ ​of​ ​thousands​ ​of images​ ​each​ ​week,​ ​and​ ​currently​ ​has​ ​more​ ​than​ ​150​ ​mil
  • ion​ ​images​ ​and​ ​more​ ​than​ ​8​ ​mil
  • ion video​ ​clips​ ​available.

    Headquartered​ ​in​ ​New​ ​York​ ​City,​ ​Shutterstock​ ​has​ ​offices​ ​around​ ​the​ ​world​ ​and​ ​customers​ ​in more​ ​than​ ​150​ ​countries.​ ​The​ ​company​ ​also​ ​owns​ ​​Bigstock​,​ ​a​ ​value-oriented​ ​stock​ ​media agency;​ ​Shutterstock​ ​Custom,​ ​​a​ ​custom​ ​content​ ​creation​ ​platform​,​ ​Offset,​ ​a​ ​​high-end​ ​image
    col ection​;​ ​PremiumBeat​ ​a​ ​curated​ ​​royalty-free​ ​music​ ​library;​ ​Rex​ ​Features,​ ​a​ ​premier​ ​source​ ​of editorial​ ​images​ ​for​ ​the​ ​world's​ ​media;​ ​Webdam,​ ​a​ ​cloud-based​ ​​digital​ ​asset​ ​management service​ ​for​ ​businesses.

    For​ ​more​ ​information,​ ​please​ ​visit​ ​​www.shutterstock.com​ ​and​ ​fol ow​ ​Shutterstock​ ​on​ ​​Twitter​ ​and on​ ​​Facebook​.

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