Introducing Shutterstock Custom For Enterprise Clients to Scale Branded Content Creation


Acquisition of Flashstock in July now launching as Shutterstock Custom, providing enterprise clients with an innovative technology platform to scale branded content creation

Last Updated: September 21, 2017 12:02 pm GMT
(New York, NY--September 21, 2017) ​​Shutterstock,​ ​Inc.​ ​(NYSE:​ ​SSTK​),​ ​a​ ​leading​ ​global technology​ ​company​ ​offering​ ​a​ ​creative​ ​platform​ ​for​ ​high-quality​ ​assets,​ ​tools​ ​and​ ​services, today​ ​announced​ ​that​ ​its​ ​Flashstock​ ​business​ ​launches​ ​today​ ​as​ ​Shutterstock​ ​Custom. Shutterstock​ ​is​ ​now​ ​able​ ​to​ ​offer​ ​its​ ​1.7​ ​million​ ​customers​ ​an​ ​efficient​ ​and​ ​innovative​ ​platform​ ​to create​ ​branded​ ​content.

Shutterstock​ ​Custom,​ ​powered​ ​by​ ​Flashstock’s​ ​proprietary​ ​technology,​ ​is​ ​an​ ​essential component​ ​of​ ​Shutterstock’s​ ​creative​ ​platform​ ​that​ ​fulfils​ ​enterprise​ ​marketers’​ ​need​ ​to​ ​scale high-quality​ ​branded​ ​content.​ ​Shutterstock​ ​Custom​ ​ingests​ ​a​ ​company’s​ ​visual​ ​identity​ ​and transforms​ ​it​ ​into​ ​a​ ​creative​ ​brief​ ​for​ ​each​ ​new​ ​campaign.​ ​Following​ ​receipt​ ​of​ ​the​ ​brief,​ ​a​ ​global network​ ​of​ ​creative​ ​talent​ ​shoots​ ​unique​ ​imagery​ ​including​ ​photos,​ ​videos,​ ​GIFs,​ ​cinemagraphs and​ ​360°s.

“With​ ​3​ ​billion​ ​Snaps​ ​taken​ ​every​ ​day​ ​and​ ​more​ ​than​ ​95​ ​mil ion​ ​photos​ ​shared​ ​on​ ​Instagram daily,​ ​scaling​ ​global y​ ​across​ ​multiple​ ​channels​ ​increasingly​ ​presents​ ​marketers​ ​with​ ​a challenge,"​ ​said​ ​Grant​ ​Munro,​ ​founder​ ​of​ ​Flashstock​ ​and​ ​General​ ​Manager​ ​of​ ​Shutterstock Custom.​ ​“A​ ​brand’s​ ​voice​ ​is​ ​most​ ​visible​ ​through​ ​the​ ​content​ ​it​ ​creates,​ ​and​ ​a​ ​recent​ ​Time​ ​Inc. study​ ​revealed​ ​about​ ​90%​ ​of​ ​consumers​ ​like​ ​it​ ​when​ ​brands​ ​engage​ ​with​ ​them​ ​using​ ​custom content.​ ​At​ ​Flashstock​ ​we​ ​solved​ ​that​ ​problem,​ ​and​ ​now​ ​as​ ​Shutterstock​ ​Custom,​ ​we​ ​can​ ​share our​ ​revolutionary​ ​solution​ ​with​ ​enterprise​ ​marketers​ ​around​ ​the​ ​world.”

Learn​ ​more​ ​about​ ​​Shutterstock​ ​Custom​ ​here.

Shutterstock,​ ​Inc.​ ​(NYSE:​ ​​SSTK​),​ ​directly​ ​and​ ​through​ ​its​ ​group​ ​subsidiaries,​ ​is​ ​a​ ​leading​ ​global provider​ ​of​ ​​high-quality​ ​licensed​ ​photographs​, ​​vectors​, ​​illustrations​, ​​videos​ ​and​ ​​music​ ​to businesses,​ ​marketing​ ​agencies​ ​and​ ​media​ ​organizations​ ​around​ ​the​ ​world.​ ​Working​ ​with​ ​its growing​ ​community​ ​of​ ​over​ ​250,000​ ​contributors,​ ​Shutterstock​ ​adds​ ​hundreds​ ​of​ ​thousands​ ​of images​ ​each​ ​week,​ ​and​ ​currently​ ​has​ ​more​ ​than​ ​150​ ​mil
  • ion​ ​images​ ​and​ ​more​ ​than​ ​8​ ​mil
  • ion video​ ​clips​ ​available.

    Headquartered​ ​in​ ​New​ ​York​ ​City,​ ​Shutterstock​ ​has​ ​offices​ ​around​ ​the​ ​world​ ​and​ ​customers​ ​in more​ ​than​ ​150​ ​countries.​ ​The​ ​company​ ​also​ ​owns​ ​​Bigstock​,​ ​a​ ​value-oriented​ ​stock​ ​media agency;​ ​Shutterstock​ ​Custom,​ ​​a​ ​custom​ ​content​ ​creation​ ​platform​,​ ​Offset,​ ​a​ ​​high-end​ ​image
    col ection​;​ ​PremiumBeat​ ​a​ ​curated​ ​​royalty-free​ ​music​ ​library;​ ​Rex​ ​Features,​ ​a​ ​premier​ ​source​ ​of editorial​ ​images​ ​for​ ​the​ ​world's​ ​media;​ ​Webdam,​ ​a​ ​cloud-based​ ​​digital​ ​asset​ ​management service​ ​for​ ​businesses.

    For​ ​more​ ​information,​ ​please​ ​visit​ ​​​ ​and​ ​fol ow​ ​Shutterstock​ ​on​ ​​Twitter​ ​and on​ ​​Facebook​.


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