GSU's Creative Media Institute equipped with VariCam LT Cinema Cameras


Georgia State University celebrates the debut of the school's $22.5 million world-class media center, the Creative Media Industries Institute.

Last Updated: October 20, 2017 4:02 pm GMT
(Atlanta, GA--October 20, 2017) Georgia State University celebrated Homecoming Weekend with a ribbon-cutting ceremony yesterday marking the debut of the school's $22.5 million, world-class media center, the Creative Media Industries Institute (CMII). Panasonic Media Entertainment Company (PMEC) will play an integral role in CMII through the provision of a broad array of professional video and display equipment, and through the company's sponsorship of a marquee seminar series, “Bursts of Excellence,” featuring the filmmaking industry's top above-and-below-the-line talent.

With a multi-million-dollar grant from the Woodruff Foundation, CMII is being established to supplement GSU arts and media programs that are today training more than 4000 undergraduate majors anticipating careers in the entertainment and information industries. More than 1000 of these students are film and television production majors, with GSU offering the oldest, largest, and widest-ranging training model in Georgia.

CMII will be equipped with premier Panasonic cinema cameras, including theAU-EVA1 5.7K handheld cameras and VariCam LT 4K cameras, both fully capable of High Dynamic Range (HDR) capture. Other 4K and HD acquisition gear includes AG-UX180 UHD handhelds, AG-DVX200 4K 4/3-inch handhelds, and AJ-HPX380 AVC-ULTRA shoulder-mounts that, along with the AV-HS450N multi-format switcher, will be configured in flypack systems to cover the Bursts of Excellence seminars.

Additional Panasonic gear includes 65-inch 1080p LCD displays strategically placed throughout the building, and the PT-RZ970WU 10K lumen laser projector, which will operate in CMII's 150-seat screening room.

“Our relationship with GSU's spectacular CMII affords us the opportunity to work with some of the country's best and brightest filmmaking students, and is emblematic of Panasonic's commitment to the explosive Georgia production community and its educational institutes,” said Carter Hoskins, Director, PMEC.

GSU Professor of Practice Herb Kossover explained that, beyond the core craft training that has long been a strength of the university's arts and media programming, the CMII model is to organize faculty-led teams that put advanced students to work on contracted work. “CMII is like a beehive full of 'maker space,' where students can augment their classroom experience with self-directed film projects, or actually work for local businesses that will be renting out these spaces complete with Panasonic cameras,” he said. “The corporate or nonprofit organization receives a professional work product and students gain invaluable real-world experience.”

Kossover, a veteran Director/Director of Photography who has worked on high-profile, award-winning projects with several VariCam models, added, “My experience with the current generation of VariCams, with their dual native ISOs (also a feature of the EVA1), is that the lighting package is simpler and the workflow quicker.

“I anticipate our students can learn more about eye, composition and real filmmaking with the VariCam LTs and EVA1s than with any other cameras on the market.”

For more information about GeorgiaState University's CMII, whose other core disciplines include virtual reality, augmented reality and animation, visit

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About the AU-EVA1
The AU-EVA1 5.7K handheld cinema camera boasts a newly-designed sensor that is Super-35 sized (24.60mm x 12.97mm) with 5.7K resolution, delivering more than 17.25 million photosites, nearly double the 8.8 million for 4K DCI (4096 x 2160). The EVA1’s Dual Native ISOs of 800/2500 allow cinematographers to shoot in almost any lighting environment. The camera delivers 14-stops of Dynamic Range, enabling fine gradation in exposure from bright to dark, and features full V-Log/V-Gamut capture to best utilize high dynamic range and broad colors. Weighing only 2.65-lbs (1.2Kg, body-only) with a compact form factor (6.69” H x 5.31” W x 5.23” D) and a removable handgrip, the EVA1 can be used for efficient handheld shooting applications. The camera utilizes a native EF-mount, giving shooters access to the broad EF lens ecosystem, including dozens of cinema-style prime and zoom lenses.

About the VariCam LT
The VariCam LT camcorder inherits the same super 35mm sensor and superb imaging capabilities that distinguish the award-winning VariCam 35, but with significant reductions in size, weight and price. Incorporating this identical imaging “DNA” in a more compact rendition, the VariCam LT delivers 14+ stops of dynamic range with V-Log, and the esteemed cinematic VariCam image quality and color science, as well as the VariCam 35's breakout innovation, dual native ISOs of 800/5000. Weighing just under six pounds and having superior capability to similar sized cameras, the VariCam LT is the ideal camera for handheld, SteadiCam, jib, crane, drone, gimbal and overall cinema verité work. The VariCam LT offers a host of new features including an EF lens mount, hot swappable batteries, IR shooting capability, a 23.98 PsF output, cinema style file naming, and image presets such as scene files. For more information about Panasonic professional video products, visit, or contact Panasonic at 877-803-8492.

Panasonic Media Entertainment Company
Panasonic Media Entertainment Company specializes in creating technology solutions for the entertainment, integrated resorts, sports, and professional AV markets including house of worship, education, broadcast and cinema. The company’s customized systems and technologies incorporate high-performance projectors and professional displays; large screen LED video displays; broadcast, cinema and pro video equipment; professional audio systems, and energy-saving lighting equipment. A division of Panasonic Corporation of North America, Panasonic Media Entertainment Company is based in Newark, NJ, with offices in Denver, CO; Los Angeles, CA; Orlando, FL; and Coppell, TX.

About Panasonic Corporation of North America
Newark, NJ-based Panasonic Corporation of North America is a leading technology partner to businesses, government agencies and consumers across the region. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation, and leverages its strengths in immersive entertainment, sustainable energy, automated supply chains and connected mobility to provide integrated solutions for B2B customers. Panasonic was featured in Fortune Magazine’s 2016 ranking of 50 companies that are changing the world and doing well by doing good. Specifically cited were its smart and sustainable technologies, including its contributions to smart cities and the electric vehicle revolution.

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