Framestore Delivers Action and Entertainment for Super Bowl LII


Last Updated: February 5, 2018 6:07 pm GMT
(February 5, 2018) Framestore helped make ‘This is Pepsi’ pop for Super Bowl LII. As partners with Pepsi, Creators League Studio and Director Hanna Maria Heidrich, Framestore was integral to the film’s creation - from handling shoot supervision through to all clean-up, with visual effects and multiple versioning for the final Super Bowl delivery. The resulting film is a fitting ode to Pepsi’s monumental role in pop culture over the years, and debuts at one of America’s biggest cultural touchstones: the Super Bowl. Read more here.

United States Marine Corps, 'A Nation's Call' -- Joining forces with the United States Marine Corps and JWT, Framestore creates this poignant film to reveal true character. When you take away the artillery and hardware, what’s left is what’s most important: the integrity of individual Marines. To tell this story for the United States Marine Corps’ big game advertisement, ‘A Nation’s Call’, Framestore’s artistic troops ingrained themselves with USMC operations. After months of on-the-ground research the Framestore team delivered a cinematic-quality film which eloquently highlights the qualities at the core of the United States Marine Corps. Read more here.

Marvel Studios’ 'Avengers: Infinity War' -- The 30-second clip features popular superheroes, including Black Panther, Spider-Man, Iron Man, Black Widow, Captain America, Doctor Strange, the Guardians of the Galaxy, and more. This year’s Super Bowl featured dozens of exciting film trailers, one of the most notable being a new spot for 'Avengers: Infinity War', featuring work by the Framestore team. Read more here.

Lexus 'The Road Ahead' -- Senior Colourist Beau Leon adds the grade for Lexus' big game ad featuring Marvel Studios' 'Black Panther.' Beau Leon worked with Director Samuel Bayer on action-packed colour in this commercial for Super Bowl LII. The short is the result of Lexus's collaboration with Marvel Studios on its highly-anticipated 'Black Panther' film. Read more here.

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Framestore is an Oscar-winning creative studio that uses innovative talent and technology to create high-end images for every platform. Framestore partners with clients ranging from Hollywood studios through to advertisers, ad agencies, production companies and video game developers. In addition to being recognised for its globally celebrated visual effects, Framestore has more recently made its name as an innovator in the digital space by focusing on the immersive engagement potential of interactive visual effects. For more information please contact Marketing on 310-975-7300.


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