(Los Angeles, CA--March 28, 2018) Cementing its position as a creative studio capable of providing superior VFX services, Ntropic
has appointed Dave White as Head of CG in its New York, Los Angeles and San Francisco offices. White joins the team having previously worked with studios including Psyop, Mass Market, and MPC where as Head of CG he oversaw Los Angeles and New York departments as well as global offices in India.
White first and foremost considers himself a fine artist, having traveled the world creating large graffiti murals in his younger years. His keen eye for design has aided him from his humble beginnings in the production world to his current place as a leader in the CG community, with work for standout brands like Audi, Reebok, General Electric and Pepsi under his belt. Over the years, what draws White to the industry has morphed a bit, “I originally got into post-production out of pure excitement and enthusiasm about the aesthetic and the creative,” White says. “The technology side came in the second phase of my career when I started to take more of an interest in critical pieces of CG like pipeline and rigging. In recent years, creating a company culture that enhances the lives of artists has become what I love.”
As Ntropic expands its VFX capabilities, White’s passion, knowledge, and experience will be a valuable asset in ensuring that the studios employ not only the most talented artists, but the most fulfilled. “I want to see people really happy and excited to come to work, and set them up to succeed in an environment where they will take on new challenges, work on projects that inspire them, and grow as an artist and individual,” White says.
For clients, the hiring of White means that their projects will be handled with precision and efficiency that will allow them to rest easy and be confident in the final product throughout the process. “We want Ntropic to continue to be known as a place where every artist is an assassin and master of their craft enabled with high-end tools,” says White who has supervised many large, complex campaigns over the years.
“When we started looking to expand Ntropic’s CG division, I knew we needed to find someone who was not just a skilled artist, but was also a true leader. That is Dave in a nutshell,” says Nate Robinson. “The first time I was introduced to him I was impressed by how thoughtful he was. He spoke about not only holding the work at a high level, but also nurturing the team and allowing each person to excel at what they do best. His addition to the Ntropic culture as a whole is an invaluable asset.”
White is based at Ntropic’s Los Angeles office but will bring guidance to teams in all offices, and add valuable insight to projects for clients around the country.
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Ntropic is an award‐winning content creator, producing work for commercials, music videos, and feature films as well as crafting experiential and interactive VR and AR media. The team works with elite directors, agencies, brands, and artists, to create distinct visual projects for an array of prominent clients. With locations in San Francisco, Los Angeles, and New York City, Ntropic is at the center of innovation in an evolving industry.