(New York, NY--March 26, 2018) Creative production company Derby
has promoted Eli Ash
to Head of Production. Ash joined Derby last year as Senior Producer and has produced numerous commercial and music video projects for the company. In her new role, she will supervise production for Derby’s commercial and music video units, oversee budgets and crew assignments, and act as client liaison.
Ash’s promotion comes as Derby continues to grow and expand its creative horizons. “Eli has done a fantastic job both in ensuring projects run smoothly and in working with our directors to bring their creative visions to life,” said Derby Executive Producer Mary Crosse. “Her drive and dedication elevate every project she takes on.”
Ash says that she takes pride in being part of a dynamic company that is quickly establishing a reputation for producing fresh and exciting content. “I enjoy building teams,” she notes. “I like setting standards of practice and homing in on what separates Derby from the competition. We’ve got an incredible roster of young, up-and-coming directors. And we turn out beautiful content that we’re proud to put our name to and share. There are no weak links.”
Ash’s credits at Derby include The Beautiful and the Damned, a “visual album” for rapper G-Eazy and RCA, and directed by Derby’s Bobby Bruderle. She served as both producer and post producer on the project. “It started out as a single music video that we developed into five videos encompassed in a short film with a very cinematic approach,” she recalls. “It was very exciting and something we’re really proud of.” Other key projects for Ash include a SweeTARTS campaign, directed by John Poliquin, in which a backyard crowd is showered by candy treats (shot at 1000fps) and a multi-spot campaign for Honda.
Ash’s background includes diverse experience in advertising, branded content, reality television and music videos. She has produced content for NBC, ABC, A&E, BBC, MTV, The Travel Channel, The Food Network, Discovery Science, PBS, Sesame Workshop and Viacom. Her advertising experience includes work for such brands as Warner Bros. Records, Nike, GM, BMW, The Nobel Peace Prize, OXFAM Crisis Action, GQ, Vogue, Complex and Vice Media, among others.
Derby represents a diverse roster of directorial talent, including The Bozzwicks, Catherine Orchard, John Poliquin, Josh Hayward, Lucas Borras, Nickolas Duarte, Roberto Serrini, Ryan Balas, Bobby Bruderle and Shomi Patwary.
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Derby is a production company representing storytellers and directing talent known for its collaborations with top ad agencies, brands and broadcast networks in executing flawless, full-service productions across all mediums. The company has built a solid reputation for diverse creative work, thanks to a roster of uniquely talented, multi-hyphenate, contemporary directors whose skills extend to a variety of roles. derbycontent.com