Park Pictures' AG Rojas grounds Florence + The Machine with artful grayscale in "Sky Full of Song" video

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Last Updated: April 16, 2018 4:43 pm GMT
(Los Angeles, CA--April 16, 2018) Award-winning director AG Rojas, represented by Park Pictures, unveils Florence + The Machine’s latest track “Sky Full of Song” with an inspired grayscale art film.. Chock full of metaphor borrowed from the song’s lyrics, Rojas pairs still life, psychedelic swirls and the unusually still figure of Florence, immobile on a hardwood floor. The song and music video were released for the upcoming annual Record Store Day on April 21, 2018, where a limited edition, double A-side 7” vinyl of the track will become available.







AG refined his career as a music video director, working with artists such as Jack White, Spiritualized, Purity Ring, Gil Scott-Heron, Kamasi Washington and Emeli Sandé. AG’s incredible ability to create stunning, poetic and cinematic imagery, as well as his creative ability to construct unique narratives, separates his work from his peers.

Among his many accolades, AG won the award for Best New Director at the 2012 UKMVA's, as well as Best Indie Rock video for Spiritualized’s “Hey Jane.” His video for Jack White was nominated for Best Rock Video at the 2012 MTV Video Music Awards.

Since signing with Park Pictures, AG Rojas has directed spots for Apple, Gatorade, and the Duracell spot, “Trust Your Power” with Derrick Coleman, which became a viral sensation leading up to the 2014 Super Bowl, reaching over 22 million views on YouTube, among other branded works.

In 2017, AG earned his first DGA nomination for the spots: S7 Airlines’ “The Best Planet” for Wieden+Kennedy Amsterdam, and Samsung’s “The Snail” out of Leo Burnett USA.

CREDITS:
  • Production Company: Park Pictures
  • Director: AG Rojas
  • Executive Producers: Jackie Kelman Bisbee, Alex Fisch
  • DP: Evan Prosofsky
  • Production Designer: Chris Jones
  • Line Producer: Joe Faulstitch
  • Artist: Florence + The Machine
  • Song: Sky Full of Song
  • Label: Republic

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About Park Pictures
Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Bicoastal/London-based Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies and clients by engaging all members of its team in creative problem solving. Park Pictures has earned the highest accolades for their international work, including an Oscar, an Emmy, and numerous Cannes Lions. Nominated three times, Lance Acord and Park Pictures won the 2014 Emmy Award for Outstanding Commercial for Apple "Misunderstood." Known for their story-driven film work, Park Pictures has been selected for Creativity’s “Production Company A-List” for nearly ten consecutive years. In 2015, co-founder Jacqueline Kelman Bisbee was selected for the 2015 Cannes Lions Film Craft jury and Advertising Age's prestigious 'Women to Watch' honor. After winning an Academy Award in 2010 for the company’s first narrative film, live-action short The New Tenants starring Vincent D’Onofrio, Park Pictures founded the Park Pictures feature division, headed by Producer Sam Bisbee, Jacqueline Kelman Bisbee and Lance Acord. Park Pictures Features has produced ten feature films, nine of which premiered at the Sundance Film Festival. Most recently, Park Pictures showcased three films at the 2018 Sundance Film Festival, including the closing night movie Hearts Beat Loud, the Sundance Next Fest program film An Evening with Beverly Luff Linn, and the documentary feature The Sentence. The Sentence especially resonated with attendees and earned the annually-coveted Audience Award. Hearts Beat Loud, starring Nick Offerman, recently sold to Gunpowder & Sky for U.S. distribution and Sony Pictures Worldwide Acquisitions for international distribution, and The Sentence was acquired by HBO for US television and streaming rights.



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