(New York, NY--October 8, 2018) MPC
, the Academy Award®-winning visual effects and creative studio known for its breakthrough work in advertising and feature films, has announced today that Camila De Biaggi will take on the Senior Executive Producer role at MPC NY and Angela Lupo will join as Managing Director. This marks an exciting new chapter for MPC who this year has already won 63 awards for projects such as Samsung Ostrich
, Edeka 2117
, Volkswagen Born Confident
and the immersive experience The Last Goodbye
Angela Lupo joins MPC NY from Method Studios where she was VP, Executive Producer. Angela brings a wealth of experience gained from working in the industry for two decades at both Company3 and Method and an impressive understanding of the New York creative scene.
“This is an exciting time for MPC and I’m delighted to be taking on the role of Managing Director. With our already great client base, world-class visual effects, and outstanding people, I can’t wait to lead MPC NY into our next phase of growth as part of the Technicolor family, “said Angela Lupo. “Working alongside Camila, we can further expand our offerings and continue to deliver the highest level of creative content to the NY market and the world.”
Camilla, who has been at MPC for over five years, has established and grown the creative reputation and profile of MPC NY. In an effort to get “back to her roots”, De Biaggi will now be focusing on the studio’s creative projects, client relationship management and sales.
“While I have been part of the evolution of the studio, I am thrilled to refocus my attention and skills on what got me into this business in the first place – the work. I want to use my strategic sales capabilities to continue to drive what makes MPC great - our amazing creativity and craft,” said Camilla De Biaggi.
“MPC NY could not be in better hands with Angela and Camila leading the way in what is arguably the world’s most influential center of the advertising industry,” said Mark Benson, CEO of MPC. “As we continue to grow and develop our activities, we know that our New York Studio is now perfectly positioned for a very exciting and successful future.”
# # #
MPC is an Academy Award-winning creative studio. As world leaders in visual storytelling for over two decades, with VFX studios in 9 cities globally, MPC is renowned for adding visual wonder and creative expertise to the advertising, music, contemporary art and film industries; crafting work across the full spectrum of comms platforms and immersive technologies. The studio’s unique combination of talent, technology and craft delivers experiences that are more distinctive and memorable. Recent projects include Disney’s The Jungle Book, Channel 4’s We’re the Superhumans, Samsung ‘Ostrich’ and EDEKA ‘2117’.