(Burbank, CA--November 7, 2018) Since its announcement on October 25th, orders for their new “Made in the USA” BabySittr™ have been tying up the phones at Matthews Studio Equipment
. This simple new tool makes positioning lights and accessories near ground level quick, simple, and incredibly professional.
“Baby plates and pancakes (eighth apple boxes) are more often than not used together to position lights and accessories,” explains MSE VP Tyler Phillips. “To date, it has been common practice to attach the baby plate to a pancake using screws and a screw gun.”
“There are several problems with this current protocol,” he adds. “Tools and hardware are required to assemble and disassemble the two products, which takes time, quite a lot of it—and if you don’t have the driver or the screws, you are ‘screwed’. And, after so many uses, the wood pancake board eventually becomes so full of holes it becomes unusable, not to mention wasteful.”
RoadRags inventor, Russell Richins, solved the problem. The new BabySitt’r “mini” allows nearly any industry-standard baby plate to be securely attached in less than two seconds. And it can still be used as a standard pancake whenever needed. The BabySitt’r retainers sit below the surface area of the board itself, allowing it to be used like any other eighth apple when flipped over. It retains all the pancake’s normal functions while providing an incredible amount of time saving. In the time it takes to watch MSE’s short introductory video (see below), you could have several BabySitt’rs rigged and ready. As they say, time is money.
Grips, gaffers, and camera people can now quickly mount and secure most any manufacturer’s baby plates in seconds—without tools. Two different plate pockets accommodate a wide range of plates and even allow dual plate applications. Space saving, spring loaded, and secure, the BabySitt’r is a time saver compatible with MSE’s MyWay Grip plates for endless rigging possibilities.
For more information: (https://products.msegrip.com/products/the-babysittr-mini
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About Matthews Studio Equipment
MSE is a 49-year-old manufacturer of industry-specialized hardware, camera and lighting support. Its equipment is being used on entertainment productions and in major studios in over 90 countries around the world. The company has been honored with two Presidential “E” Award for outstanding contributions to growing U.S. exports, strengthening the economy and creating American jobs. Matthews has also been honored by the Academy of Motion Picture Arts and Sciences and the Academy of Television Arts and Sciences for Technical Achievement. MSE offices are located at their state-of-the-art manufacturing facility at 4520 West Valerio Street, Burbank, CA 91505. www.msegrip.com