Innovative storytelling techniques about visionaries like Milton Hershey, John and Will Kellogg, Henry Heinz, C.W. Post, the McDonalds brothers who built the brands
Last Updated: August 13, 2019 6:25 pm GMT
(New York, NY--August 13, 2019) VFX Legion recently completed a complex mix of visual effects for History Channel’s new docudrama mini-series, ‘The Food that Made America.’ The Burbank-based company worked on every phase of the production, from start to finish. Its team was on-site during locations scouting and on-set during production in New York, all the way through the final delivery of a show open assigned during the eleventh hour of production. Its LA and NY teams provided a full-service approach to producing the wide range of high-quality, cost-effective visual effect that the show demanded.
Produced by Lucky 8, out of New York, ‘The Food that Built America’ tell the stories of visionaries - such as Milton Hershey, John and Will Kellogg, Henry Heinz, C.W. Post, the McDonalds brothers - who built the brands and invented the technology that revolutionized the food industry. The docudrama recounts these titans’ roles in the reshaping of the country’s culinary landscape at the turn of the century using dramatic reenactments that replicate the look of the period with spot-on accuracy.
Among VFX Legion’s most challenging tasks was building out present-day structures with large-scale set extension to recreate warehouses and factories from a by-gone era. Legion stepped in to meet another challenge when the plates originally shot didn’t show off the Hershey factory and surrounding landscape to their best advantage. Its team built a fully digital replica of the factory and the vast landscape surrounding it - from the ground up. The shot recreated the style of the period architecture, as well as the documentary-like feel of the series.
Lucky 8’s Creative Director Yoshi Stone worked closely with Legion’s LA In-house VFX Supervisor Matthew Lynn and Creative Director James Hattin. They developed the look of the sets based on the technical scout sessions that VFX Legion's New York-based On-Set Supervisor Eric Pascarelli attended.
Before and After:VFX-Set Extension /Coco-Cola Factory
Working with Lucky 8’s production team during the shoots, Pascarelli made sure they had the shots Legion’s artists needed back in Burbank. The detailed descriptions and measurements of each shoot that he provided ensured that they got it right the first time and were able to turn around the all of the visual effects quickly and cost-effectively. VFX Legion used Zoom video conferencing to collaborate during every phase of the production, and to go over the continually evolving plan of action and ensure that the teams on both coasts were always on the same page.
Late in the game, Lucky 8 asked Legion to create the show open graphics package. The team pitched a number of designs and styles of both treatments and logos. The company’s LA team designed and animated the open, and fine-tuned it based on the client’s editorial decisions.
“’The Food That Built America’ was a fixed cost show because of the way it was structured,” says Hattin, Legion’s founder. “It required the kind of practical solutions that our pioneering pipeline and forward-thinking approach to visual effects production was created to handle.”
“Working on a docudrama with Lucky 8, a New York-based company that’s produced a prestigious roster of documentaries, was a great experience,” adds Hattin. “History Channel is home to a continuing line-up of documentaries and docudramas that captivate and engross audiences with dynamic programming about the past and present. Legion’s team really enjoyed and appreciated the opportunity to work in this genre.”
Title: ‘The Food That Built America’
Type: Mini-Series/Docudrama Airdates: August 11-13/History
Client: History Channel / NYC Executive Producer: Jim Pasquarella Executive Producer: Mary E. Donahue Distributor: A+E Network
Produced by: Lucky 8 / NYC Director: Nick White Executive Producer: Yoshi Stone Executive Producer: Greg Henry Executive Producer: Kim Woodard Executive Producer: Isaac Holub
Visual Effects by: VFX Legion / LA, B.C Creative Director: James David Hatting VFX Supervisor/LA-Show Open: Matthew T. Lynn
On-Set VFX Supervisor/NY: Eric Pascarelli 3D Supervisor: Rommel S. Calderon CG Dynamics: Eric Ebling Compositing: Nick Guth Compositing: Brad Moylan Compositing: Eugen Olsen Camera Tracking: Ruy Delgado Pipeline Tools: Brandon Rachal Matte Painting: Marc Adamson Matte Painting: Christian Haley Matte Painting: Jim Hawkins Matte Painting: Eric Mattson Matte Painting: Yvonne Muinde VFX Coordinator: Lexi Sloan VFX Coordinator: Amanda VanDeCar Bookkeeping: Michaela O’Brien
Equipment used: Compositing in The Foundry’s Nuke, Matte Painting in Adobe Photoshop, 3D Rendering in Redshift, Project Management in Autodesk’s Shotgun, 3d Lighting and animation in Autodesk’s Maya, Motion Graphics Design: Adobe After Effects/Illustrator, File Transfer: Signiant Media Shuttle